Email Mail Sucks. Let’s Move On.
John Mancini

By: John Mancini on July 28th, 2011

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Email Mail Sucks. Let’s Move On.

Email Management

One of the things I find interesting when I have conversations about the potential business impact of social technologies is the business person who says something like, "I have too much information coming at me right now. And besides, we already have a way for people to connect together, and it works perfectly well, and it's called email."

It seems to me that email mostly gets a free pass when it comes to productivity and whether it actually performs the purposes for which it was originally intended

A recent AIIM study found that survey respondents spent more than an hour and a half per day on average processing their emails, with one in five spending three or more hours of their day. That's a lot of time wasted.

I decided to take a look at my own email stats for the past three business days to get an idea of how "productive" email is. Keep in mind that I have tried over the past year or so to move as much as possible OFF of email (e.g., email newsletters and the like), but some continues to creep in.

Here is my data:

A breakdown of the email in my inbox by source

We started out with email years ago as a better vehicle to connect with people inside our organizations. Well, that's 27% of my email flow. Looking at the content of the emails, I can guarantee that 99.9% of this would be MUCH more useful if served through activity updates and threaded statuses and comments upon the same, with documents linked as need.

We then viewed email it as a vehicle to connect with individuals in the outside world.

Well, 46% is crap right off the bat (but I still need to review it periodically to make sure nothing real has sneaked through) - and get depressed about the state of the world every time I have to wade through this junk.

Another good use of email was as a way to stay updated with news and information from organizations. Enter the era of eNls and updates. Looking at my 21% of "stuff," I can tell you I barely look at this. I now get most of the information that is of any use from RSS feeds (less and less) and from Twitter and Facebook (more and more). The only thing that is keeping this "stuff" in my inbox is the slipperiness of the providers and my own laziness to unsubscribe.

So that leaves the 6% of my inbox, which is real email about real things from real people in the outside world and my replies to the same and my own outreach. Really? Remind me again why I need this?

 

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About John Mancini

John Mancini is the President of Content Results, LLC and the Past President of AIIM. He is a well-known author, speaker, and advisor on information management, digital transformation and intelligent automation. John is a frequent keynote speaker and author of more than 30 eBooks on a variety of topics. He can be found on Twitter, LinkedIn and Facebook as jmancini77. Recent keynote topics include: The Stairway to Digital Transformation Navigating Disruptive Waters — 4 Things You Need to Know to Build Your Digital Transformation Strategy Getting Ahead of the Digital Transformation Curve Viewing Information Management Through a New Lens Digital Disruption: 6 Strategies to Avoid Being “Blockbustered” Specialties: Keynote speaker and writer on AI, RPA, intelligent Information Management, Intelligent Automation and Digital Transformation. Consensus-building with Boards to create strategic focus, action, and accountability. Extensive public speaking and public relations work Conversant and experienced in major technology issues and trends. Expert on inbound and content marketing, particularly in an association environment and on the Hubspot platform. John is a Phi Beta Kappa graduate of the College of William and Mary, and holds an M.A. in Public Policy from the Woodrow Wilson School at Princeton University.