AIIM - The Global Community of Information Professionals

Atle Skjekkeland

Atle Skjekkeland joined AIIM in 2004 as Managing Director for its European operation, was promoted to Vice President for AIIM in 2006, and became Chief Operating Officer in 2011. He is responsible for marketing, sales, delivery, and support of all AIIM products and services, which include events, webinars, training, research, and membership. Atle is the architect and driving force behind AIIM’s Certificate programs, which have had 20,000+ course attendees over the last 5 years. He has delivered workshops across the world, and established training partnerships on almost all continents. He is also the architect behind the new Information Certification introduced in 2011 and available worldwide via Prometric exam centers. An early adopter of social media to improve member communication, brand exposure, and Web traffic; over the last few years he has developed AIIM’s strategy for using the Web as a platform for education and networking. Atle holds a Master’s degree from the Norwegian School of Economics and has 15+ years of experience working within IT. He is eager to find new ways technologies can add value, disrupt markets, and create a blue ocean opportunity. Atle is also interested in the future for information workers with improved usability, mobility, knowledge sharing, and retention. Renowned as a very energetic and lively speaker, Atle is frequently asked to present at AIIM, Gartner, and industry conferences throughout the world. His background as one of the most experienced and well-known ECM trainers in the world makes him knowledgeable in a wide range of topics.
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Recent Posts

Human Resources -- Worth a bit of Sales Enablement Training?

Jun 15, 2016 11:58:56 AM by Atle Skjekkeland

A New Breed of Technology Buyer

87% of AIIM solution providers think the growth in IT spending is coming from the business buying IT, not IT staff buying IT. IT is still relevant, but only when the organization has established a project for buying a new or replacing an existing solution.

IT was traditionally sold top-down with change management, but the freemium model for consumer technologies is now the new way to also sell B2B technologies. 68% of AIIM solution providers claim cloud and consumerization is changing the buying phases from plan buy-implement to try-buy-scale. This has already the adoption model for new solution providers like Slack, Box, DropBox, and Evernote.

We asked 173 HR professionals in the US about their document intensive processes. Here are some of the findings:

There's a lot more to share with you. DOWNLOAD the executive summary.  It has lots of data and information on content management sales enablement

I would be delighted to chat with you about AIIM sales enablement training once you've reviewed the findings. Just send me a message.

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Have you seen this presentation on moving from managed print services to managed content services?  Check it out HERE.

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Topics: managed content services, human resources, business applications, sales enablement

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