It's time to rethink your sales approach. Forget the solution, - it's all about education and insights.
- Many organizations need a digital transformation – they need to improve customer engagement and business productivity.
- The SMAC stack (Social Media, Mobile, Analytics, and Cloud) allows you to disrupt the market – for example, the evolution in cloud computing pricing makes it easier to justify replacing existing on-premise solution.
- IT investments are changing from IT to Business – Gartner claims that the business currently control 35% of IT investments, but this will change to 90% by 2020.
- Business Leaders want to be educated - AIIM research has found that 75% of business leaders are willing to meet with new sales reps if they can provide them with new business insights
- Consumer IT is impacting how buyers evaluate enterprise IT – they want according to R Wang from Constellation Group solutions that are simple, sexy, smart, scalable, secure, and safe.