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Replacing email with enterprise social networking

Posted by Atle Skjekkeland on Jul 24, 2014 8:28:00 AM

We implemented Yammer some years ago to improve internal communication and transparency. People were at the time complaining that they didn't know what was going on in different departments and locations, and a lot of knowledge was lost in email silos. We decided therefore to explore the value of enterprise social networking.

If you don't know Yammer, then think of this as Facebook for the enterprise. It has similar features and functions, but also have the ability to set up groups. You can like post, comment on things, upload and discuss files, and it has a wiki for real-time editing and discussions by staff.

People like progress, but not change. Staff that use Facebook for personal networking quickly got the value of enterprise social networking, while others felt it was just another communication channel. We tried to address this by making social networking part of business processes, but we still had to force a few laggards to post updates once a week. Yammer has now become our most important tool for internal collaboration. Email is still important for 1-on-1 external and internal communication, but group discussions happen in Yammer. I now get less internal emails thanks to enterprise social networking.

Replacing_email_with_enterprise_social_networking

Yammer was acquired by Microsoft in 2012, and they are planning to improve the functionality even more. SharePoint will become the document repository, and you will be able to move email discussions from Office365 to Yammer. CMSWire just published an article about Yammer explaining top challenges and the road ahead. 

If you need alternatives to Yammer, then check out solutions like Jive Software and IBM Connections for enterprise social networking. Salesforce has also Chatter for discussing opportunities and customers. You should also check out this blog post by John Mancini about the future of collaboration.

Information Chaos V Information Opportunity

Topics: social networking

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Welcome to my blog. My name is Atle Skjekkeland, Chief Evangelist at AIIM – the Association for Information and Image Management.

I am a modern day Norwegian viking fighting for how to best use technology to transform businesses. Join me explore how technology and information can be used to create a new reality, add value, reduce costs, or manage risk.

I have for the last 9 years lived with my family in "Vinland" - this is what the vikings used to call America when they discovered this continent hundreds of years before Columbus. But even vikings get homesick, and our new home is now in Kristiansand, Norway.

Join me to explore how to best transform businesses to become digital businesses. If I can help, contact me at askjekkeland@aiim.org.

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