In today's world, where the consumer is king, excellent customer experience is imperative for the success of your business. To achieve this, your data cannot be fragmented, redundant, obsolete, or inaccessible.
Most organizations are currently dealing with more information than they can handle. This can be expensive as resources on storing, protecting, and securing information are costly. It’s important to understand what data you have, why you have it, and why you need it - it's then that your data can be leveraged as an asset.