A rant for my colleagues in the Association community -- or the Death of the AMS
Perhaps it is just that I am increasingly becoming a curmudgeon when it comes to the information management systems we use to run our associations.
Or perhaps I have just been burned too often in the AMS (Association Management Systems) world.
Or perhaps it is just that the pace of technology change has turned the status quo on its head, and no one quite knows what will take its place.
But whatever the reason, I decided to capture some of my thoughts about the world of Association Management Systems into a short e-book -- The Death of the AMS, or How I Stopped Expecting an Eirelegende WollMilchSau (more on my weird German word in the e-book!) You can get a free copy HERE...
My core thesis...
We will never get “all” of the information about customer and member engagement into a single system.
No AMS application “module” will ever be as good as a dedicated best of breed application, often battle hardened in the consumer space.
We can no longer consider the AMS as the sun in a solar system of process “planets,” sucking all of the data from each of the planets back into a single system of record.
The AMS has moved from the center of the association information management solar system to become one of the planets.
The challenge we have moving forward is to leave our data in the point solution where it belongs, connect the data as appropriate, and give up on the notion that everything needs to be sucked into the AMS.
The AMS as we have known it for the past 20 years is dead.
What do you think?
About John Mancini
John Mancini, president and CEO of AIIM, is an author, speaker, and respected leader of the AIIM global community of information professionals. He is a catalyst in social, mobile, cloud, and big data technology adoption and an advocate for the new generation of experts who are driving the future of information management. John predicts that the next three years will generate more change in the way we deploy enterprise technologies and whom we trust with this task than in the previous two decades. His passion about the evolution of information workers into information analysts spurred John to establish the Certified Information Professional (CIP) program to enable anyone, anywhere to benchmark and develop new and strategic skills. His commitment to education includes the continual development of leading-edge training and publishing of ongoing industry research to help guide new thinking. As a frequent keynote speaker, John offers his expertise on the transformational challenges and opportunities facing information professionals and attracts over 100,000 visitors annually to his blog Digital Landfill. He has published six e-book titles including “#OccupyIT — A Technology Manifesto for Cloud, Mobile and Social Era” and the popular “8 Things You Need to Know About” e-book series. He has a Klout score in the high 60s, is ranked #5 in online SharePoint influence by harmon.ie and #42 in the KnowledgeLake SharePoint Influencer50. John can be found on Twitter, LinkedIn and Facebook as jmancini77.