A rant for my colleagues in the Association community -- or the Death of the AMS
Perhaps it is just that I am increasingly becoming a curmudgeon when it comes to the information management systems we use to run our associations.
Or perhaps I have just been burned too often in the AMS (Association Management Systems) world.
Or perhaps it is just that the pace of technology change has turned the status quo on its head, and no one quite knows what will take its place.
But whatever the reason, I decided to capture some of my thoughts about the world of Association Management Systems into a short e-book -- The Death of the AMS, or How I Stopped Expecting an Eirelegende WollMilchSau (more on my weird German word in the e-book!) You can get a free copy HERE...
My core thesis...
We will never get “all” of the information about customer and member engagement into a single system.
No AMS application “module” will ever be as good as a dedicated best of breed application, often battle hardened in the consumer space.
We can no longer consider the AMS as the sun in a solar system of process “planets,” sucking all of the data from each of the planets back into a single system of record.
The AMS has moved from the center of the association information management solar system to become one of the planets.
The challenge we have moving forward is to leave our data in the point solution where it belongs, connect the data as appropriate, and give up on the notion that everything needs to be sucked into the AMS.
The AMS as we have known it for the past 20 years is dead.
What do you think?
About John Mancini
John Mancini is the President of Content Results, LLC and the Past President of AIIM. He is a well-known author, speaker, and advisor on information management, digital transformation and intelligent automation. John is a frequent keynote speaker and author of more than 30 eBooks on a variety of topics. He can be found on Twitter, LinkedIn and Facebook as jmancini77. Recent keynote topics include: The Stairway to Digital Transformation Navigating Disruptive Waters — 4 Things You Need to Know to Build Your Digital Transformation Strategy Getting Ahead of the Digital Transformation Curve Viewing Information Management Through a New Lens Digital Disruption: 6 Strategies to Avoid Being “Blockbustered” Specialties: Keynote speaker and writer on AI, RPA, intelligent Information Management, Intelligent Automation and Digital Transformation. Consensus-building with Boards to create strategic focus, action, and accountability. Extensive public speaking and public relations work Conversant and experienced in major technology issues and trends. Expert on inbound and content marketing, particularly in an association environment and on the Hubspot platform. John is a Phi Beta Kappa graduate of the College of William and Mary, and holds an M.A. in Public Policy from the Woodrow Wilson School at Princeton University.