Content Management – a Quest for New Ground
John Mancini

By: John Mancini on March 3rd, 2017

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Content Management – a Quest for New Ground

Enterprise Content Management (ECM)  |  Content Services

I'm working on finalizing some Q2 speaking gigs around some high-level themes summarized in this table:


The content and information management “space” feels like it did in the late 2000s, when mobile, cloud, and social technologies created an identity crisis for content management and a feel that the term “ECM” was no longer adequate. In response to this uncertainty, an AIIM Task Force, assisted by Crossing the Chasm’s Geoffrey Moore, set out in 2010 to define a “future history” for content management that would connect the past with the future. (See AIIM's Future History for details)

The result was the “Systems of Record vs. Systems of Engagement” story. This became the core framework by which sell-side companies of all descriptions and sizes explained their role in the enterprise solutions space, and by which end-user organizations viewed the content management challenges facing their organizations. I think the content “story” is morphing again -- or more accurately, adding another chapter -- and it is bigger than merely reclassifying the ECM space as content services

So a couple of things:

  1. Happy for any comments on this conceptual framework as I spin it into its next phase.
  2. A few Q2/Q3 slots open for speaking gigs around this topic -- background on having me as a speaker HERE.
  3. If you would like to chat in real live voice to voice about any of this, grab a slot using this LINK.

You might also be interested in Systems of Record, Engagement, and... (Hint: It's more than Content Services.)

 Click to register for The AIIM Conference 2017

About John Mancini

John Mancini is the President of Content Results, LLC and the Past President of AIIM. He is a well-known author, speaker, and advisor on information management, digital transformation and intelligent automation. John is a frequent keynote speaker and author of more than 30 eBooks on a variety of topics. He can be found on Twitter, LinkedIn and Facebook as jmancini77. Recent keynote topics include: The Stairway to Digital Transformation Navigating Disruptive Waters — 4 Things You Need to Know to Build Your Digital Transformation Strategy Getting Ahead of the Digital Transformation Curve Viewing Information Management Through a New Lens Digital Disruption: 6 Strategies to Avoid Being “Blockbustered” Specialties: Keynote speaker and writer on AI, RPA, intelligent Information Management, Intelligent Automation and Digital Transformation. Consensus-building with Boards to create strategic focus, action, and accountability. Extensive public speaking and public relations work Conversant and experienced in major technology issues and trends. Expert on inbound and content marketing, particularly in an association environment and on the Hubspot platform. John is a Phi Beta Kappa graduate of the College of William and Mary, and holds an M.A. in Public Policy from the Woodrow Wilson School at Princeton University.