Document Management, Version Control and the Art of the Industry Press Release
John Mancini

By: John Mancini on February 16th, 2016

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Document Management, Version Control and the Art of the Industry Press Release

Document Management

Kudos to my friend Bob Zagami for bringing this to my attention from the editor of the RV Daily Report, Greg Gerber.

RV Daily Report Changes Press Release Publishing Policy

Organizations constantly struggle with the question of not only the volume of content and documents they are managing but amidst this chaos; they also wrestle with the question of "what is truth?"  Or, in more practical terms, what is the "official" version, who has approved it, and how can we track the chain of custody and modifications throughout the life cycle of a document?

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This clearly bubbles up when it comes to interactions with industry organizations, and the use of industry organizations for the timely release of industry information.  With all of the above tensions exacerbated by the addition of external players (like agencies) added to the release approval equation, industry organizations can be caught in the middle of all this.  I have to say we've seen the kind of dynamic that frustrates Mr. Garber pop up here at AIIM on occasion.  Plus, his post gave me a bit of a chuckle on an icy Washington morning.

My favorite quote in the article was this:

If RV Daily Report receives a press release from an official representative of the company or organization or picks up a story from the firms’ social media accounts or the wire services, and it’s published in one of our newsletters, the story will NOT be removed.

The CEO can fall to the ground, flail his arms and legs, and hold his breath until his face turns blue, but it won’t matter.

Corporate attorneys can call me puffing their chests and beating them like Tarzan while threatening all types of hideous sanctions, but they’ll speak to the hand, as my teenage daughters use to say.

As a dad of daughters only and someone who grew up surrounded by females, I’ve endured more drama than any male should ever face in a lifetime. As a result, I’ve developed immunity to it.

Good for you, Mr. Gerber.

 

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About John Mancini

John Mancini is the President of Content Results, LLC and the Past President of AIIM. He is a well-known author, speaker, and advisor on information management, digital transformation and intelligent automation. John is a frequent keynote speaker and author of more than 30 eBooks on a variety of topics. He can be found on Twitter, LinkedIn and Facebook as jmancini77. Recent keynote topics include: The Stairway to Digital Transformation Navigating Disruptive Waters — 4 Things You Need to Know to Build Your Digital Transformation Strategy Getting Ahead of the Digital Transformation Curve Viewing Information Management Through a New Lens Digital Disruption: 6 Strategies to Avoid Being “Blockbustered” Specialties: Keynote speaker and writer on AI, RPA, intelligent Information Management, Intelligent Automation and Digital Transformation. Consensus-building with Boards to create strategic focus, action, and accountability. Extensive public speaking and public relations work Conversant and experienced in major technology issues and trends. Expert on inbound and content marketing, particularly in an association environment and on the Hubspot platform. John is a Phi Beta Kappa graduate of the College of William and Mary, and holds an M.A. in Public Policy from the Woodrow Wilson School at Princeton University.