The Cool Is Back in ECM
John Mancini

By: John Mancini on November 3rd, 2011

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The Cool Is Back in ECM

Enterprise Content Management (ECM)  |  Social Media

What has happened to the old stodgy content management space?

One way that I think you can measure the coolness of an industry is to look at who is doing the entertainment at industry functions (I know, frivolous, but stick with me).

Let's be honest for a minute about the kinds of bands one would see at ECM user conferences in recent years. Gladys Knight and the Pip (yes, there is sadly only one Pip left). Earth, Wind, and Fire. Fortunately for everyone concerned, at least no one booked Bachman Turner Overdrive despite the potential attractiveness of a "Taking Care of Business with ECM" theme.

Well, judging by 2 recent user conferences I attended last month, the times they are a-changin' (OK, I realize this is a dated reference).

I was lucky enough to go to Box's Boxworks conference and IBM's Information on Demand event. The bands? Third Eye Blind and Train. Bands my kids like. Bands my kids have heard in concert. Clearly, an inflection point. This ain't your Father's content management; content is cool again.

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I can't think of two more different companies on the content spectrum than Box and IBM, and yet the coolness factor not only applied to the bands, but to the value proposition being articulated.

Box's focus on content management in the cloud is clearly striking a chord with those looking for file share replacements and document-centric collaboration and simplicity of implementation. The 18,000 seat P&G implementation they announced represents something of a tipping point for me in terms of the viability and relevance of cloud-based content management.  So too did the investment by Salesforce.com in the company.  At the other end of the spectrum, IBM's extension of the Watson technology set into real applications and the broader case studies focused on the power of analytics and big data were, frankly, way cool. 

All of this is not to say that Box and IBM are better or worse than any other solutions, because that's not my job.

But I am excited about what these events say about the coolness factor of content technologies as an industry and what these two user conferences indicate about the future -- in wildly varying content spaces. I'm doubly excited that a centerpiece of BOTH of these events was the work that AIIM did with Geoffrey Moore on Systems of Record and Systems of Engagement.

Social. Mobile. Cloud. Big Data. They are all reenergizing and redefining content management.  Here are some of the themes we're teeing up for next year...

  • Process Revolution: Moving Your Business from Paper to PCs to Tablets
  • Big Data: Extracting Value from Digital Landfills
  • Solving the SharePoint Puzzle: Adding the Right Missing Pieces
  • Faster, Simpler, Smarter: Collaborating and Processing in the Cloud
  • Social in the Flow: Transforming Processes

So get rid of those bell-bottomed jeans. Download some of your kid's tracks from iTunes (they probably charged them to your account anyway) and get ready for the future of content management.

 

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About John Mancini

John Mancini is the President of Content Results, LLC and the Past President of AIIM. He is a well-known author, speaker, and advisor on information management, digital transformation and intelligent automation. John is a frequent keynote speaker and author of more than 30 eBooks on a variety of topics. He can be found on Twitter, LinkedIn and Facebook as jmancini77. Recent keynote topics include: The Stairway to Digital Transformation Navigating Disruptive Waters — 4 Things You Need to Know to Build Your Digital Transformation Strategy Getting Ahead of the Digital Transformation Curve Viewing Information Management Through a New Lens Digital Disruption: 6 Strategies to Avoid Being “Blockbustered” Specialties: Keynote speaker and writer on AI, RPA, intelligent Information Management, Intelligent Automation and Digital Transformation. Consensus-building with Boards to create strategic focus, action, and accountability. Extensive public speaking and public relations work Conversant and experienced in major technology issues and trends. Expert on inbound and content marketing, particularly in an association environment and on the Hubspot platform. John is a Phi Beta Kappa graduate of the College of William and Mary, and holds an M.A. in Public Policy from the Woodrow Wilson School at Princeton University.