If I Was a Newspaper, I Wouldn’t Hold My Breath Waiting for Online to Save the Day
John Mancini

By: John Mancini on November 24th, 2015

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If I Was a Newspaper, I Wouldn’t Hold My Breath Waiting for Online to Save the Day

Paperless Office  |  Digital Transformation

One of the problems with digital disruption is that once disruption occurs, it is difficult to replace the revenues lost from the old model with "new" revenues.

A lot of newspapers, faced with declining advertising revenues, turned to on-line versions with the expectation that digital revenues could replace the more traditional advertising revenues. However, as this chart shows, that simply has not happened.

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Digital and Print Advertising Revenue U.S. Newspapers 2003-2014

The reason is that digital disruption often leaves in its wake, radically different business models. Print advertising revenues didn't simply shift to digital.  They evaporated, especially in the cash cow for newspapers, classified ads, as the old economic benefit was simply distributed in tiny increments among millions of Craigslist users.

Eight Trends You Need to Know About the Paperless Office

Speaking of analog/digital business models, I thought readers might be interested in this short Slideshare on the eight trends you need to know about the Paperless Office.

 

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About John Mancini

John Mancini is the President of Content Results, LLC and the Past President of AIIM. He is a well-known author, speaker, and advisor on information management, digital transformation and intelligent automation. John is a frequent keynote speaker and author of more than 30 eBooks on a variety of topics. He can be found on Twitter, LinkedIn and Facebook as jmancini77. Recent keynote topics include: The Stairway to Digital Transformation Navigating Disruptive Waters — 4 Things You Need to Know to Build Your Digital Transformation Strategy Getting Ahead of the Digital Transformation Curve Viewing Information Management Through a New Lens Digital Disruption: 6 Strategies to Avoid Being “Blockbustered” Specialties: Keynote speaker and writer on AI, RPA, intelligent Information Management, Intelligent Automation and Digital Transformation. Consensus-building with Boards to create strategic focus, action, and accountability. Extensive public speaking and public relations work Conversant and experienced in major technology issues and trends. Expert on inbound and content marketing, particularly in an association environment and on the Hubspot platform. John is a Phi Beta Kappa graduate of the College of William and Mary, and holds an M.A. in Public Policy from the Woodrow Wilson School at Princeton University.