AIIM - The Global Community of Information Professionals

Human Resources -- Worth a bit of Sales Enablement Training?

Jun 15, 2016 11:58:56 AM by Atle Skjekkeland

A New Breed of Technology Buyer

87% of AIIM solution providers think the growth in IT spending is coming from the business buying IT, not IT staff buying IT. IT is still relevant, but only when the organization has established a project for buying a new or replacing an existing solution.

IT was traditionally sold top-down with change management, but the freemium model for consumer technologies is now the new way to also sell B2B technologies. 68% of AIIM solution providers claim cloud and consumerization is changing the buying phases from plan buy-implement to try-buy-scale. This has already the adoption model for new solution providers like Slack, Box, DropBox, and Evernote.

We asked 173 HR professionals in the US about their document intensive processes. Here are some of the findings:

There's a lot more to share with you. DOWNLOAD the executive summary.  It has lots of data and information on content management sales enablement

I would be delighted to chat with you about AIIM sales enablement training once you've reviewed the findings. Just send me a message.


Have you seen this presentation on moving from managed print services to managed content services?  Check it out HERE.

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Topics: managed content services, human resources, business applications, sales enablement

About AIIM

Need help with your B2B marketing? AIIM provides custom content development, lead generation, and lead nurturing services to content and information management solution providers.

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