A blog by Atle Skjekkeland


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How Analytics will Change the Content Management Industry

Posted by Atle Skjekkeland on Nov 26, 2014 3:49:00 AM

Most enterprises still try to use paper based principles to manage the digital era. This won’t work with the growing volume, variety, and velocity of information. 80% of information is unstructured, and we need to automate how important content is captured, analyzed, and governed.


Content analytics automates how information is tagged, categorized, and summarized. It extracts the meaning of content, which can help us add value, manage risks, reduce costs, or create new opportunities. Let me give you a few examples:

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Topics: content analytics, content management

What can Big Data analytics do for your organization?

Posted by Atle Skjekkeland on Jul 17, 2014 7:24:00 AM

There is a lot of hype around Big Data analytics, but I still think this will be game changing for how we manage information. ¨Information is the oil of the 21st century, and analytics is the combustion engine,” said Peter Sondergaard, Senior Vice President, Gartner.

Analytics allows you to predict the future by looking at historic and real-time information. You can use this to add value to customers and staff, reduce costs, and better manage risks. As Geoffrey Moore put it: "Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.”

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Topics: content analytics, strategy, big data

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Welcome to my blog. My name is Atle Skjekkeland, Chief Evangelist at AIIM – the Association for Information and Image Management.

I am a modern day Norwegian viking fighting for how to best use technology to transform businesses. Join me explore how technology and information can be used to create a new reality, add value, reduce costs, or manage risk.

I have for the last 9 years lived with my family in "Vinland" - this is what the vikings used to call America when they discovered this continent hundreds of years before Columbus. But even vikings get homesick, and our new home is now in Kristiansand, Norway.

Join me to explore how to best transform businesses to become digital businesses. If I can help, contact me at askjekkeland@aiim.org.

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