It is easy to talk of moving from inside-out thinking to outside-in thinking, it is another thing to actually make the shift. While of course it requires a shift in thinking, it also requires a shift in how we view our processes, our organizations and our systems. It was against this backdrop that Customer Journey Mapping as a technique was born.
For those seeking to actually address the underlying issues from the context of customer needs we provide these seven keys that will unlock your true customer experience potential.
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