6 Reasons You Need to Refocus on the "C" in "CRM"

Most organizations have in place a “CRM” or Customer Relationship Management system. A CRM solution is used to track customer information, customer documents, relationships, and potential deals. However, when organizations implement these systems, they often neglect a key issue – how to manage and organize the actual customer documents that flow through a CRM system – the raw material that actual creates value.