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Free Infographic: A Day in the Life of a Customer

Understanding the Value of Connecting Content to Processes

Understanding the Value of Connecting Content to Processes

CRM (Customer Relationship Management) systems are critical to effective customer relationships. But the first step in optimizing these systems is to look at them from the outside-in — from the perspective of the customer.

In this infographic, we provide a glimpse into a day in the life of your customer as we explore the value of connecting your organization's content to its processes.

You will learn:

  1. The symptoms of a CRM system that has failed to incorporate unstructured information

  2. The root causes of a CRM system that fails to meet expectations

  3. The benefits of an integrated content approach to your CRM system

 

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