CRM (Customer Relationship Management) systems are critical to effective customer relationships. But the first step in optimizing these systems is to look at them from the outside-in — from the perspective of the customer.
In this infographic, we provide a glimpse into a day in the life of your customer as we explore the value of connecting your organization's content to its processes.
You will learn:
The symptoms of a CRM system that has failed to incorporate unstructured information
The root causes of a CRM system that fails to meet expectations
The benefits of an integrated content approach to your CRM system