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Free Infographic: A Day in the Life of a Customer

Understanding the Value of Connecting Content to Processes

A Day in the Life of a Customer SM

CRM (Customer Relationship Management) systems are critical to effective customer relationships. But the first step in optimizing these systems is to look at them from the outside-in — from the perspective of the customer.

In this infographic, we provide a glimpse into a day in the life of your customer as we explore the value of connecting your organization's content to its processes.

You will learn:

  1. The symptoms of a CRM system that has failed to incorporate unstructured information

  2. The root causes of a CRM system that fails to meet expectations

  3. The benefits of an integrated content approach to your CRM system