Don't "just do it."
Establishing your organization’s strategy for integrating social media technologies into your business is a step often overlooked in favor of implementation. “Just do it” or “just make it work and I don’t care how” attitudes without the benefit of strategy can lead to mistakes. Don't let your competition leap ahead of you.
It's always better to have a plan. This checklist will walk you through eight steps to developing an effective social business strategy.
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