The question of systematically understanding how customer experiences connect with content management capabilities and performance is about to get a lot more challenging.
Companies are no longer simply using one content management solution from a single vendor. Lines of business and traditional IT are deploying a number of different solutions, approaches and architectures to get the job done. The shift to a more modular “content services” strategy to address large issues like cloud changes and an increasingly chaotic multi-vendor content environment creates additional challenges in managing customer experience.
Where to start? Check out my Tip Sheet.
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