Nearly everyone is using social media in some way to do business. To be effective, you need to know who's doing what and when so that all of your efforts amplify each other rather than get in each others' way.
This "How To" paper will help you:
- Understand the purpose and benefits of a Social Business Assessment.
- Take the appropriate steps in the creation of an assessment, leveraging industry best practices.
- Identify the information that is critical to capture during a Social Business Assessment in order to reduce your future liability.
- Leverage your gathered information to make informed decisions to help guide your organization's usage of social technologies.