Customer friction is any step in the customer experience that impedes the customer from buying your product, having success with your product, or finding value in their interaction with you and your company.
Between short attention spans and thin patience levels, organizations need to focus on creating frictionless customer experiences.
Reducing customer friction can not only improve your customer experience but also help increase sales and build brand loyalty over time.
Find out more on how to remove friction from the customer experience by downloading this free eBook!
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