What organizations are doing with content has outgrown the traditional definitions. ECM has become an insufficient term to describe all of the “content-y” things people are doing, how they are approaching them, and all the different flavors of content solutions that exist to solve very different problems. Now that content intersects with all line-of-business operations and has become an active participant in daily decision making, it needs to be actively managed as a key asset.
This calls for a new “technology roadmap” for the information management capabilities that are critical to Digital Transformation and to meeting the challenge of radically redefining experiences with customers, employees, and partners.
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