How can organizations move from good intentions when it comes to the stewardship of long-term digital assets to a reality that matches those intentions? It comes down to doing a much better job of communicating the interdependencies of digital preservation capabilities and the business objectives that senior executives care about -- 1) fueling business innovation; 2) redefining customer experiences and delivering value; and 3) staying on the right side of the law.
Let’s examine why different C-Suite representatives should be the leading advocates for digital preservation strategies rather than dragged along reluctantly or caught unaware when data loss occurs. And let’s also consider how the business objectives of innovation, optimizing customer experiences, and ensuring compliance frequently overlap and are reinforced by a coherent preservation approach.
Where to start? Check out my Tip Sheet.
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