Isn't it time we thought differently about our information systems?
For the past 20 years, if you ran an association of any note, odds are that its central nervous system was an Association Management System (AMS). Over the years, you likely spent more and more effort to get “everything” into the AMS, because it was critically important to get all of your member information into one place so that you had a “complete” view of the member. All of that is about to change. Find out why.
[Note: This was originally an e-book from 2014, and admittedly a bit hyperbolic, but the core points -- the AMS is not the sun - but a planet, the AMS is in the process of massive cloud-driven change, it's crazy to customize, and it's time for a best of breed approach to processes -- I think remain valid. Our journey has included putting HubSpot at the center of our marketing and communications efforts with members, and the modest amount we pay for this -- half what we pay for our legacy AMS -- continues to drive me crazy.
I'm happy to share our HubSpotian AMS unbundling journey -- not perfect, but the right path for us -- with my fellow association travelers. Meanwhile, click below for a copy of the 2014 e-book if interested.
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