I am so excited about this year’s keynotes at AIIM Conference. They directly tie to the core rationale for the ENTIRE event -- and for that matter, the core reason why AIIM exists.
Erik Qualman is an international best selling author and motivational keynote speaker. He delivers 50 performances per year and has spoken in 44 countries. His partners include Starbucks, Raytheon, Chase, Sony, National Guard, IBM, Airgas, Disney, and over 200 Universities. He has been nominated for the Pulitzer Prize and voted the 2nd Most Likeable Author in the World behind Harry Potter’s J.K. Rowling. Qualman is a sitting professor at Harvard & MIT’s edX labs. And he has awesome cool green glasses (the last not part of the official speaker bio).
I chatted with Erik a few days ago about the event and some of the challenges facing Digital Leaders:
Per Erik, "Mobile drives more than $200 billion in sales, yet only 25% of brands have a mobile strategy." We certainly saw evidence of this gap in our "ECM Decisions" report last year, which revealed that only 39% of organizations with ECM capabilities have some degree of mobile access to their ECM systems, translating into a whopping 60% of organizations who admit “Gaining user adoption has been a big problem for our ECM project.” Erik's advice? 1) Think mobile-first; 2) Simplify your web presence to optimize for a growing mobile audience; and 3) Look at competitors so that you are not wasting time reinventing the wheel. Clearly, how you manage your content and information assets is critical in pursuing a mobile-first strategy.
And that's just the tip of the iceberg. Check out a Ted talk from Erik to get an idea of some of the topics he'll cover. He'll also be doing a VIP book signing of his latest book -- What Happens in Vegas Stays on YouTube -- and a meet and greet. Make sure to check off this option when you register.
This is also another cool video drawn upon Erik's previous book, Socialnomics: How Social Media Transforms the Way We Live and Do Business.
Tied directly to Erik's concept of Digital Leadership is our second keynote, Jacob Morgan.
Jacob is a millennial who speaks with and works with some of the world’s largest and most recognized companies such as Sodexo, Franklin Templeton Investments, Lowe’s Home Improvement, Lenovo, Safeway, Cisco, and many others. His books have been endorsed by some of the world’s top business leaders, including Gary Hamel, the CEO of SAP, CEO of Whirlpool, CEO of Schneider Electric, CEO of Intuit, CEO of Unisys, Global Chairman of KPMG, and many others.
Jacob will focus on the Future of Work. Jacob will explore and answer questions like: How is the world of work changing, and what are the trends driving that change? How are these changes impacting the way employees work, the way managers lead, and how organizations are structured? What needs to be done to adapt to these changes? The future of work breaks down specific principles for employees, managers, and organizations to adopt in order to stay relevant and competitive in a rapidly changing world. He'll also meet with VIP attendees and do a book signing.
Jacob has an awesome set (33!) of "The Future in Five" 5-minute videos on YouTube that will give you a sense of the perspective he brings to AIIM16. They cover topics ranging from Why HR is Ripe for Disruption to Why Your Company Should Stop Trying to be Like Google to Change Doesn't Have to Start at the Top, But It Helps! And his most recent, Does Dress Code Matter?
I previously posted the following Infographic summarizing not only AIIM but the specific issues we’ll be talking about at #AIIM16. Please free to pass it around. Post it on your web site or on Facebook. Email it to your friends. Have your kids take it to school. Put it on a shirt. Use it to help get justification to attend the Conference.