---
title: "5 Examples of Digital Disruption: The Flip Side of Digital Transformation"
description: A look at the negative flip side of Digital Transformation - examples in which a well-entrenched incumbent just failed to see the writing on the wall.
---

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# [5 Examples of Digital Disruption: The Flip Side of Digital Transformation](https://info.aiim.org/aiim-blog/5-examples-of-digital-disruption-the-flip-side-of-digital-transformation)

 Written by [John Mancini](https://info.aiim.org/aiim-blog/author/john-mancini) | Oct 21, 2016 1:58:19 PM

I've been collecting examples of "Digital Disruption" -- the negative flip side of Digital Transformation.  In other words, examples in which a well-entrenched incumbent just failed to see the writing on the wall.

My experience has been that when Digital Disruption sweeps through an industry, it usually meets this test:

## In less than 10 years, 90% of a company's/industry's value DISAPPEARS.

Here are just five examples.  I have a lot more, but I'm always on the hunt for more.

And one that is not completed yet, but in progress:

The [path to Digital Transformation](https://info.aiim.org/aiim-blog/why-should-you-care-about-digital-transformation-21-tips-to-guide-your-plan-free-e-book) is not simply “more technology.” While technology is certainly the enabler, you need to invest heavily in a strategic and cultural shift within the organization.

When it comes to mapping your future strategies and practices, AIIM research regularly shows that there is a lot of variation from organization to organization on where you are on the digital journey. While some organizations have taken initial steps, many still lack clear direction. With so much variation, how do you determine the best plan for you?

 

[View full post](https://info.aiim.org/aiim-blog/5-examples-of-digital-disruption-the-flip-side-of-digital-transformation)

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