5 Examples of Digital Disruption: The Flip Side of Digital Transformation
John Mancini

By: John Mancini on October 21st, 2016

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5 Examples of Digital Disruption: The Flip Side of Digital Transformation

Digital Transformation

I've been collecting examples of "Digital Disruption" -- the negative flip side of Digital Transformation.  In other words, examples in which a well-entrenched incumbent just failed to see the writing on the wall.

My experience has been that when Digital Disruption sweeps through an industry, it usually meets this test:

In less than 10 years, 90% of a company's/industry's value DISAPPEARS.

Here are just five examples.  I have a lot more, but I'm always on the hunt for more.

Worldwide Nokia/Microsoft Mobile Phone Unit Sales from 2010 to 2016

Film Camera vs. Digital Camera Sales from 1995 to 2011

Blackberry Marketshare from 2008 to 2013

US Newspaper Advertising Revenue from 1950 to 2020

And one that is not completed yet, but in progress:

Printed Book vs. eBook Sales from 2008 to 2017

The path to Digital Transformation is not simply “more technology.” While technology is certainly the enabler, you need to invest heavily in a strategic and cultural shift within the organization.

When it comes to mapping your future strategies and practices, AIIM research regularly shows that there is a lot of variation from organization to organization on where you are on the digital journey. While some organizations have taken initial steps, many still lack clear direction. With so much variation, how do you determine the best plan for you?

 

Free eBook: 10-Point Digital Transformation Competency Assessment

About John Mancini

John Mancini is the President of Content Results, LLC and the Past President of AIIM. He is a well-known author, speaker, and advisor on information management, digital transformation and intelligent automation. John is a frequent keynote speaker and author of more than 30 eBooks on a variety of topics. He can be found on Twitter, LinkedIn and Facebook as jmancini77. Recent keynote topics include: The Stairway to Digital Transformation Navigating Disruptive Waters — 4 Things You Need to Know to Build Your Digital Transformation Strategy Getting Ahead of the Digital Transformation Curve Viewing Information Management Through a New Lens Digital Disruption: 6 Strategies to Avoid Being “Blockbustered” Specialties: Keynote speaker and writer on AI, RPA, intelligent Information Management, Intelligent Automation and Digital Transformation. Consensus-building with Boards to create strategic focus, action, and accountability. Extensive public speaking and public relations work Conversant and experienced in major technology issues and trends. Expert on inbound and content marketing, particularly in an association environment and on the Hubspot platform. John is a Phi Beta Kappa graduate of the College of William and Mary, and holds an M.A. in Public Policy from the Woodrow Wilson School at Princeton University.