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11 Facts You Didn't Know About #Content #Analytics and #BigData

Jun 16, 2015 10:28:00 AM by John Mancini

11 Facts You Didn't Know About Content Analytics

The information below is from the new AIIM survey, Content Analytics: automating processes and extracting knowledge.

Fact #1 -- Content analytics is fast becoming a pivotal business tool, with six in 10 enterprises saying it will be essential within five years’ time.

Fact #2 -- Three-quarters of enterprises believe there is real business insight to be gained from content analytics, further highlighting its position as a technology that adds true value to an organization.

Fact #3 -- Content analytics – which analyzes and derives insight from inbound and legacy content - is also seen as increasingly essential to addressing risks associated with incorrectly identified content. Respondents felt auto-classification of content helps protect against security breaches, sensitive or offensive content, and exposure to compliance regulations. More than half of enterprises (54 percent) feel that their organization is at considerable risk from such threats. 

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Fact #4 -- Despite contact analytics’ potential, 80 percent of survey respondents have yet to allocate a senior role to initiate and coordinate analytics applications. This lack of designated leadership and shortfall of analytics skills is restricting the potential and holding back the deployment of content analytics tools, according to almost two-thirds (63 percent) of the research respondents.

Fact #5 -- Around three-quarters (73 percent) of respondents feel that enhancing the value of legacy content is better than wholesale deletion, while more than half (53 percent) say that auto-classification using content analytics is the only way to get content chaos under control.


6 MORE key facts about content analytics:

  1. Nearly two-thirds of respondents say that content analytics is either essential (17 percent) or something they definitely need (48 percent).
  2. Thirty-four percent of organizations are using content analytics for process automation, information governance, contextual search or business insight.
  3. Benefits from inbound analytics include faster flowing processes (50 percent), happier staff (32 percent) and improved governance (20 percent).
  4. Content analytics early adopters are already seeing the benefits, with 68 percent reporting ROI within 18 months or less.
  5. Most survey respondents expect to spend more on content analytics in the next 12 months.
  6. Incoming customer communications and help desk streams top the list for live or near-time alerting.
A few thoughts from Doug Miles, the author of the report:

 “We have seen increasing interest and adoption in recognition and routing of inbound content, automated classification of records and email, metadata addition and correction, and all of the improvements in access, security, de-duplication and retention that flow from this. But content analytics can offer so much more than this, with many applications and uses yet to come, and by 2020 will be one of the primary tools used by any enterprise.”

Check out our brand new Content Analytics course!


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The research for ‘Content Analytics: automating processes and extracting’ was underwritten in part by Kofax, Rocket Software, SPS and OpenText.

The full report, which includes a number of recommendations for progress, is free to download at

The survey was taken using a web-based tool by 238 individual members of the AIIM community between April 17, 2015, and May 8, 2015.

Topics: content analytics, information governance, analytics, big data

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