Information capture is one of the most important elements in an organization as it brings the information into the information ecosystem, places it under proper control, and makes it accessible and available for action.
Yet many companies to realize the potential of their current information capture systems fully. Although the return on investment of DIGITIZING paper assets is compelling, AIIM research has found that many customers have yet to implement the full spectrum of capture technologies.
Most organizations are just scratching the surface of what they COULD do with capture. According to AIIM research, 34% of organizations with an investment in capture scan flat images only – 16% for workflow and 18% for archive. Only 41% are using OCR in some form. For most, it’s still a scan to archive game – more about getting rid of floor space than true DIGITALIZATION.
The downstream benefits of a more aggressive approach are clear. As organizations classify incoming documents more accurately and extract all relevant metadata, the information becomes much more actionable. This means vast new sources of information are available for analytics and business insight. It means that control and security processes can be automated rather than manual. It means more information can be ingested into business processes, creating new opportunities for customer value, and enhanced customer experiences. It means your business is not only DIGITIZING but also DIGITALIZING.
All of these benefits of extending the ways we have traditionally thought about the digital mailroom are accelerated by incorporating mobile capture and cloud capture into your strategy. What does it mean to streamline and simplify capture adoption, expose advanced capture capabilities much more broadly within an organization that already have capture, and introduce advanced captured to organizations who previously thought these capabilities were only for “big” organizations? Well, it means a lot. It means digital disruption – the good kind!
I spoke with one top 10 insurance company recently about their experiences with mobile capture. They are taking their existing mailroom capture workflows and extending them via mobile capture to replace all existing fax applications within the company. This is “creative disruption” replacing existing processes with new technologies that create better user experiences.
At first glance, this may not appear revolutionary, but it is. It frees the company from FAX machine hardware dependency – all a knowledge worker needs is their phone. It means the images captured are of much better quality than before – a phone captures a better image than a FAX machine, especially when coupled with advanced image enhancement – opening up the kinds of downstream process, analytic, and control advantages outlined above. It means that data validations can be done in real-time. And most importantly, it means that the company is directly interacting in real-time with the customer, increasing customer engagement and value.
To learn more on this topic, check out this FREE webinar On-Demand -- Keep It Simple – Top 3 Ways to Get More from Your Capture Solution which covers: