By: John Mancini on December 4th, 2016
7 Trends That Are Changing the Content Management Landscape
Enterprise Content Management (ECM)
It’s the best of times for those in the content biz -- content has never been more important in creating and delivering value to customers. And it is also the worst of times – ECM is increasingly viewed as a dated and artificially narrow term, creating an untethered feel to the content “industry” right now.
It strikes me that all of this change is driven by the following underlying trends:
- We’ve awakened from the dream of a single repository.
- It’s now all about the end user.
- Compliance risks and challenges are increasing and growing more complex.
- There is a growing recognition that the cloud represents the future of content management.
- The action in content management has shifted from storing content to extracting value and insight from content.
- Content creation has been balkanized and democratized.
- Apps have changed how we view, deploy, and consume enterprise solutions.
About John Mancini
John Mancini is the President of Content Results, LLC and the Past President of AIIM. He is a well-known author, speaker, and advisor on information management, digital transformation and intelligent automation. John is a frequent keynote speaker and author of more than 30 eBooks on a variety of topics. He can be found on Twitter, LinkedIn and Facebook as jmancini77. Recent keynote topics include: The Stairway to Digital Transformation Navigating Disruptive Waters — 4 Things You Need to Know to Build Your Digital Transformation Strategy Getting Ahead of the Digital Transformation Curve Viewing Information Management Through a New Lens Digital Disruption: 6 Strategies to Avoid Being “Blockbustered” Specialties: Keynote speaker and writer on AI, RPA, intelligent Information Management, Intelligent Automation and Digital Transformation. Consensus-building with Boards to create strategic focus, action, and accountability. Extensive public speaking and public relations work Conversant and experienced in major technology issues and trends. Expert on inbound and content marketing, particularly in an association environment and on the Hubspot platform. John is a Phi Beta Kappa graduate of the College of William and Mary, and holds an M.A. in Public Policy from the Woodrow Wilson School at Princeton University.