Defining Intelligent Information Management
Kevin Craine

By: Kevin Craine on March 11th, 2019

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Defining Intelligent Information Management

Intelligent Information Management (IIM)

Recently AIIM released an industry watch report titled, The State of Information Management, Getting Ahead of the Digital Information Curve. In it, AIIM makes the case that every organization is on — or should be on — a Digital Transformation journey. At the heart of this transformation journey is the need to understand, anticipate and redefine internal and external customer experiences. This transformation depends on other important aspirations: business agility and innovation, operational excellence and automated compliance and information governance.

At the heart of all of this is information, the currency that fuels and funds the digital transformation journey. AIIM believes that information is an organization’s most valuable asset. It is the common denominator in customer experience, business agility, operational excellence and automation; all stem from intelligent information management.

Get Your Free eBook: From ECM to Intelligent Information Management

At the same time a rising tide of information that we must manage and the ever growing chaos and confusion associated with the effort imperils the Digital Transformation journey. The volume, velocity, and variety of information within most organizations often exceeds our ability to keep pace with big content challenges.

Enter Intelligent Information Management

These challenges are creating a demand for new information management practices that extend beyond traditional Enterprise Content Management. We call this Intelligent Information Management (IIM), a roadmap that provides the following key capabilities:

  • CONTENT SERVICES: A flexible and modular approach that utilizes content and information wherever and whenever it is needed, independent of where it is stored.
  • PROCESS SERVICES: Tools that can be delivered with the simplicity of an app, but within a framework that allows the business to remain in control.
  • ANALYTICS SERVICES: Automated tools to prepare all information – both structured and unstructured -- for machine learning.

The term services is intentional, because a modern enterprise must be able to link these capabilities together on the fly to respond to a continually changing business environment. However, transforming business (and the term ECM) has never been about the technology itself; but rather, it has always been about the business improvements organizations want to make, and the many facets of managing the lifecycle of information across an enterprise that enable organizations to make them.

IIM Building Blocks

Intelligent Information Management is a practice that integrates people, processes, information, and technology to achieve digital transformation. IIM rests on these core building blocks.

Building blocks of Intelligent Information Management

AIIM is the community resource for IIM practitioners at every Digital Transformation milepost. We provide year-round programs in peer-to-peer learning, research, mentoring and certification. Indeed, the AIIM Certified Information Professional (CIP) is the most qualified navigator to lead the Digital Transformation journey. CIP’s are individuals that have mastered the IIM practice through stewardship, optimization, and application of information assets.

Moving Forward

To find out more we invite you to attend the upcoming AIIM19 conference March 26 -28 in San Diego, California and develop the skills you need now and for the future. This annual event brings together over 600 attendees, from over 30 countries to attend presentations and take part in discussions on the best practices, current trends, and top issues facing the information management industry.


Free eBook: Moving From ECM to Intelligent Information Management

About Kevin Craine

Kevin Craine is a professional writer, an internationally respected technology analyst, and an award-winning podcast producer. He was named the #1 Enterprise Content Management Influencer to follow on Twitter and has listeners and readers worldwide. Kevin creates strategic content for the web, marketing, social media, and more. He is the written voice for some of North America's leading brands and his interviews feature today's best thought leaders. His client list includes many well-known global leaders like IBM, Microsoft and Intel, along with a long list of individuals and start-ups from a wide variety of industries. Kevin's podcasts have been heard around the world, including the award-winning weekly business show "Everyday MBA". He is also the host and producer of "Bizcast"​ on C-Suite Radio and the producer behind podcasts for Epson, Canon, IBM and AIIM International, among others. Prior to starting Craine Communications Group, Kevin was Director of Document Services for Regence BlueCross BlueShield where he managed high volume document processing operations in Seattle, Portland and Salt Lake City. He also spent time at IKON as an Enterprise Content Management consultant working with national and major accounts. He was the founding editor of Document Strategy magazine. Kevin has also been, at one point or another, an adjunct university professor, a black belt martial artist, and a professional guitarist. Kevin holds an MBA in the Management of Science and Technology as well as a BA in Communications and Marketing.