While social media, the cloud, and advanced enterprise content management systems get the most attention, the fact is that plain old email remains to be a foundational tool in the way business gets done. And email shows no signs of going away any time soon. In fact, the total number of active email users jumped to 3.9 billion in 2019. American workers will receive an average of 126 emails a day. Like it or not, email remains the glue that ties an organization together. We use it to communicate with our bosses, colleagues, partners, and customers. We use it for storing important messages, and a lot of important collaboration happens in email. But, just because a tool can be used for a particular job doesn't mean it's the best option.
Team collaboration is one of the biggest factors that will contribute to the success of any business in the next decade. A joint study between the Institute for Corporate Productivity and Babson College found that companies that actively work to leverage collaboration as an organizational skill are five times more likely to be high performing. And after studying 55 of the largest teams from companies like the BBC, Marriott, and Pixar, researchers identified that the top factor in peak performance was the fact that leaders of the organization championed and enabled collaboration as an operational imperative. This means establishing the ability to collaborate on content at any point in its lifecycle securely.
What is Capture? Despite technology, most companies continue to struggle to manage the burden of paper in many important business processes. And while there are many technological approaches to digital transformation, the first step is often scanning. Also known as “capture,” this capability is characterized by the ability to scan paper documents to store and use them in digital form instead of paper. First developed over 30 years ago, capture systems have evolved from simple solutions for basic scanning into sophisticated and expensive systems for enterprise-wide document automation. Therefore, it's important to understand and leverage scanning as a fundamental tool for business today.
It’s easy to overlook email as ‘old school,’ but the fact is that we still use email extensively, especially in business. Radicati released updated figures early in 2019 that shows the total number of active email users has jumped to 3.9 billion. More than that, American workers will receive an average of 126 emails a day. And while most folks think of email mostly as transactional messaging, the marketing power of email is still going strong. A study by The Manifest found that 43% of businesses are expected to spend more money on email marketing in 2019. So for those of us in the information management business, the question becomes: how do you overcome the challenge of capturing, archiving, managing and making the most of our old friend email. Here is some advice and best practices from our CIP study guide that can make a difference.
There is a lot of interest and discussion about the cloud these days— and for good reason. As business leaders and department heads identify impediments to their teams’ effectiveness, they are beginning to recognize that the cloud is not just about storage; it’s about flexibility, process improvement, and savings. But it will take a balanced perspective to cash in. As with any important business decision, a crucial step is to weigh the pros and cons to determine its suitability for your unique use case. Here is a list to get you started:
According to AIIM research, 75% of the organizations we surveyed view digital transformation as “important” or “very important” to their organization. Survey respondents point to techniques like advanced data capture, machine learning, and process automation to provide the powerful potential to reengineer and improve core business processes. The trouble, however, is that that the majority of information capture and content management solutions on the market have been built to work with highly-structured and pre-determined information and workflows. Feedback from our AIIM community of practitioners tells us that working with unstructured information is one of the biggest barriers to digital transformation.