Intelligent Capture and Digital Transformation
John Mancini

By: John Mancini on December 14th, 2016

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Intelligent Capture and Digital Transformation

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Business Process Improvement is on every executive checklist, but I fear far too often, it is just that – an item on a checklist.  How can we rethink business process improvement and make it real and tangible?  I recently chatted with Sandy Kemsley about her keynote at the ABBYY Technology Summit, and she shared some observations with me.

First, it is not a time for business as usual.  The times are disruptive ones.  We are in a period of radical business change, enabled by digital platforms, requiring that we think about new business models, new markets, and new competencies.  Organizations need to seek innovation, not just incremental process improvements.  It is time to rethink processes, not just marginally improve them.

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Sandy notes that organizations need to turn their thinking from inside-out to outside-in, and this means understanding – really understanding – customer journeys.  Organizations need to commit to mapping customer activities and goals.  You need to make your business part of the customer’s process, rather than the other way around.  And you need to optimize for the customer’s goals, not (just) internal operational efficiency.

 This creates an enormous incentive for organizations to pursue intelligent capture initiatives.  These initiatives should include:

  1. Customer engagement through self-service
  2. Fully automated transactions for instantaneous results
  3. Upsell recommendations based on content analysis
  4. Knowledge workers focused on problem resolution

A major upside for organizations is by using intelligent capture to pursue long-term digital transformation initiatives, you also get short-term operational benefits such as:

  • Reduced data entry
  • Less outsourcing
  • Improved accuracy
  • Shorter cycle time
  • Increased automation
  • Improved compliance
  • Resistance to volume fluctuations
  • Reduced paper handling

I think you’ll find Sandy’s presentation interesting.

The Value of Intelligent Capture and Digital Transformation


Free eBook: Intelligent Capture - A Key Element in Your Digital Transformation Strategy

About John Mancini

John Mancini is the President of Content Results, LLC and the Past President of AIIM. He is a well-known author, speaker, and advisor on information management, digital transformation and intelligent automation. John is a frequent keynote speaker and author of more than 30 eBooks on a variety of topics. He can be found on Twitter, LinkedIn and Facebook as jmancini77. Recent keynote topics include: The Stairway to Digital Transformation Navigating Disruptive Waters — 4 Things You Need to Know to Build Your Digital Transformation Strategy Getting Ahead of the Digital Transformation Curve Viewing Information Management Through a New Lens Digital Disruption: 6 Strategies to Avoid Being “Blockbustered” Specialties: Keynote speaker and writer on AI, RPA, intelligent Information Management, Intelligent Automation and Digital Transformation. Consensus-building with Boards to create strategic focus, action, and accountability. Extensive public speaking and public relations work Conversant and experienced in major technology issues and trends. Expert on inbound and content marketing, particularly in an association environment and on the Hubspot platform. John is a Phi Beta Kappa graduate of the College of William and Mary, and holds an M.A. in Public Policy from the Woodrow Wilson School at Princeton University.