New Geoffrey Moore White Paper on The Future of Enterprise IT
John Mancini

By: John Mancini on January 19th, 2011

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New Geoffrey Moore White Paper on The Future of Enterprise IT

Intelligent Information Management (IIM)

Systems of Engagement and the Future of Enterprise IT AIIM has published a new white paper by Geoffrey Moore (of Crossing the Chasm fame) on the future of Enterprise IT.

In the Age of Facebook, organizations must redefine how they think about information management, control, and governance in order to deal with social technologies. In this white paper, Geoffrey Moore, author of Crossing the Chasm and Managing Director, TCG Advisors, examines the fundamental revolution underway in enterprise IT brought about by ubiquitous Internet access, the proliferation of powerful mobile computing devices, and the consumerization of IT.

This report compares and contrasts existing Systems of Record – those tools, repositories, and systems upon which organizations have built their business processes for the last several decades – with Systems of Engagement. These tools overlay and complement the organization's deep investments in systems of record by providing Web-based access, usability across a variety of hardware and software platforms, and cross-organizational collaboration.

In the report, Moore addresses these important questions:

  • How will the core value chains within our organizations - innovating, designing, procuring, marketing, selling, servicing, and governing - be impacted by social business systems?
  • What are the issues facing end-users who wish to better leverage their information management systems to improve operating flexibility, and better engage with customers?
  • What is the path forward for implementing, sustaining, and managing social technologies effectively and responsibly?

Systems of Engagement and the Future of Enterprise IT is available here. Enjoy!

About John Mancini

John Mancini is the President of Content Results, LLC and the Past President of AIIM. He is a well-known author, speaker, and advisor on information management, digital transformation and intelligent automation. John is a frequent keynote speaker and author of more than 30 eBooks on a variety of topics. He can be found on Twitter, LinkedIn and Facebook as jmancini77. Recent keynote topics include: The Stairway to Digital Transformation Navigating Disruptive Waters — 4 Things You Need to Know to Build Your Digital Transformation Strategy Getting Ahead of the Digital Transformation Curve Viewing Information Management Through a New Lens Digital Disruption: 6 Strategies to Avoid Being “Blockbustered” Specialties: Keynote speaker and writer on AI, RPA, intelligent Information Management, Intelligent Automation and Digital Transformation. Consensus-building with Boards to create strategic focus, action, and accountability. Extensive public speaking and public relations work Conversant and experienced in major technology issues and trends. Expert on inbound and content marketing, particularly in an association environment and on the Hubspot platform. John is a Phi Beta Kappa graduate of the College of William and Mary, and holds an M.A. in Public Policy from the Woodrow Wilson School at Princeton University.