By: John Mancini on February 3rd, 2012
76 Percent of Business Executives Would Pay a Salary Premium for Certified Information Professionals
Certified Information Professional (CIP)
We just released the results of an independent market survey of more than 200 business executives, attesting to the value of certification for information professionals.
The net-net: Executives are willing to pay a premium for both internal staff and external consultants with the Certified Information Professional (CIP) designation.
Conducted in January 2012, four months after AIIM launched the Certified Information Professional program, the survey shows that:
- 64 percent of business executives would prefer to hire a Certified Information Professional (CIP) versus a non-certified candidate.
- 76 percent of business executives would pay a CIP a salary premium. Of these, 45 percent indicated that they would pay more than a 10 percent salary premium.
- 61 percent of business executives would prefer consultants that hold the CIP designation over those who do not.
- 62 percent of business executives think having CIP-certified staff would enhance the perception of their organization in the industry
- 60 percent of business executives would prefer CIP-certified IT staff.
- 66 percent of business executives think having CIP-certified staff would improve their ability to find, manage, and exploit their information assets across the enterprise.
Debra Logan, vice president, and distinguished analyst at Gartner Research, and Regina Casonato, managing vice president at Gartner Research, confirmed the need for a professional designation for the emerging information professional, a role distinct from current IT skill sets. “An 'information professional' will not be one type of role or skill set, but will, in fact, have a number of specializations,” wrote Logan and Casonato in the 2011 Gartner “CIO Alert: You Need Information Professionals.”
The Certified Information Professional designation was developed by a team of subject matter experts in conjunction with AIIM, in accordance with ISO 17024 methodologies. The purpose of the certification is to establish a core body of knowledge relevant to the needs of content and information professionals. The certification exams are independently administered by the global Prometric testing centers. A study guide and sample exam questions are available now from AIIM.
About John Mancini
John Mancini is the President of Content Results, LLC and the Past President of AIIM. He is a well-known author, speaker, and advisor on information management, digital transformation and intelligent automation. John is a frequent keynote speaker and author of more than 30 eBooks on a variety of topics. He can be found on Twitter, LinkedIn and Facebook as jmancini77. Recent keynote topics include: The Stairway to Digital Transformation Navigating Disruptive Waters — 4 Things You Need to Know to Build Your Digital Transformation Strategy Getting Ahead of the Digital Transformation Curve Viewing Information Management Through a New Lens Digital Disruption: 6 Strategies to Avoid Being “Blockbustered” Specialties: Keynote speaker and writer on AI, RPA, intelligent Information Management, Intelligent Automation and Digital Transformation. Consensus-building with Boards to create strategic focus, action, and accountability. Extensive public speaking and public relations work Conversant and experienced in major technology issues and trends. Expert on inbound and content marketing, particularly in an association environment and on the Hubspot platform. John is a Phi Beta Kappa graduate of the College of William and Mary, and holds an M.A. in Public Policy from the Woodrow Wilson School at Princeton University.