Martyn Christian from Kofax on the Certified Information Professional

By: John Mancini on May 18th, 2012

Martyn Christian from Kofax on the Certified Information Professional

Certified Information Professional (CIP)

We recently sat down with Martyn Christian, Chief Marketing Officer of Kofax to discuss information management and the impact certification can have on one's career. Martyn's responsible for all of Kofax's marketing initiatives, including brand, product, industry and field marketing functions. He has more than 25 years of marketing and general management experience within the software industry.

Martyn Christian

JM: Martyn, you rejoined the AIIM Board last year. What drove you to commit to a "second term?"

MC: The Information Management industry is unique in its ability to reinvent itself, which means new opportunities from a personal and professional standpoint. My first term on the board was a significant learning experience for me, as well as a chance to give back to the industry that has given me a wide range of great career opportunities for more than 20 years.

JM: As you think about Kofax's employees and customers and partners, how can AIIM be of greatest assistance?

MC: I am absolutely “captured” by the CIP program. I think it is really what the industry needs to get to the next level of relevance and growth. I want everyone at Kofax and all our partners and customers to embrace it. It should give everyone the chance to contribute even more fully to the market as well as fuel our company’s growth.

JM: You just became the second AIIM Board member to pass the Certified Information Professional exam. Tell me a little bit about the experience.

MC: I believe Michael Croal (from Cornerstone Advisors) from beat me to be first. I have been in the industry for 20+ years, so I assumed I could get a substantial way down the certification process without significant study time. It turned out I could, but the certification test highlighted for me that I need to continue striving to keep current and broaden my personal knowledge base via AIIM and other best practice sources.

JM: How important do you think information professionals will be to Kofax in the year's ahead?

MC: Information professionals are becoming essential; it’s just a matter of time.

About John Mancini

John Mancini is the President of Content Results, LLC and the Past President of AIIM. He is a well-known author, speaker, and advisor on information management, digital transformation and intelligent automation. John is a frequent keynote speaker and author of more than 30 eBooks on a variety of topics. He can be found on Twitter, LinkedIn and Facebook as jmancini77. Recent keynote topics include: The Stairway to Digital Transformation Navigating Disruptive Waters — 4 Things You Need to Know to Build Your Digital Transformation Strategy Getting Ahead of the Digital Transformation Curve Viewing Information Management Through a New Lens Digital Disruption: 6 Strategies to Avoid Being “Blockbustered” Specialties: Keynote speaker and writer on AI, RPA, intelligent Information Management, Intelligent Automation and Digital Transformation. Consensus-building with Boards to create strategic focus, action, and accountability. Extensive public speaking and public relations work Conversant and experienced in major technology issues and trends. Expert on inbound and content marketing, particularly in an association environment and on the Hubspot platform. John is a Phi Beta Kappa graduate of the College of William and Mary, and holds an M.A. in Public Policy from the Woodrow Wilson School at Princeton University.