[Podcast] Think Beyond the Bucket
Kevin Craine

By: Kevin Craine on October 1st, 2020

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[Podcast] Think Beyond the Bucket

AIIM on Air

Organizations today have an overwhelming amount of data to manage. AIIM members tell us that they expect the amount of information coming into their organizations to grow by as much as 4.5 times in the next coming months...and this will include everything from scanned images, to audio and video files, and everything in-between. At times it may seem like managing these overflowing buckets is a losing proposition. But my guest in this week’s episode of AIIM On Air suggests that we “think beyond the bucket” when it comes to information management success.

Jason Cassidy, Founder and CEO of Shinydocs, returns to the show to discuss the current challenges and opportunities in information management today. First and foremost, Jason says, is that “everything must be managed.” But to do that requires that organizations “move from a management mindset to a leadership mindset by focusing on information and data first instead of fixating on the technology or the “buckets” where we put information.

Listen as we explore this data-first approach, especially as they are applied in the real world. Jason talks about the efforts with Shinydocs and CIBC, working to evaluate, optimize, and manage large volumes of data associated with onboarding acquired companies. They’ve found a way to reduce unnecessary data by up to 40% while identifying the information that is of the most value to organizational performance, especially as CIBC works to assimilate these new companies into the organization.

Jason is a member of the AIIM Leadership Council and an expert at optimizing data and systems for improved organizational performance. His award-winning solutions are transforming the digital landscape. Listen to his interview here.


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About Kevin Craine

Kevin Craine is a professional writer, an internationally respected technology analyst, and an award-winning podcast producer. He was named the #1 Enterprise Content Management Influencer to follow on Twitter and has listeners and readers worldwide. Kevin creates strategic content for the web, marketing, social media, and more. He is the written voice for some of North America's leading brands and his interviews feature today's best thought leaders. His client list includes many well-known global leaders like IBM, Microsoft and Intel, along with a long list of individuals and start-ups from a wide variety of industries. Kevin's podcasts have been heard around the world, including the award-winning weekly business show "Everyday MBA". He is also the host and producer of "Bizcast"​ on C-Suite Radio and the producer behind podcasts for Epson, Canon, IBM and AIIM International, among others. Prior to starting Craine Communications Group, Kevin was Director of Document Services for Regence BlueCross BlueShield where he managed high volume document processing operations in Seattle, Portland and Salt Lake City. He also spent time at IKON as an Enterprise Content Management consultant working with national and major accounts. He was the founding editor of Document Strategy magazine. Kevin has also been, at one point or another, an adjunct university professor, a black belt martial artist, and a professional guitarist. Kevin holds an MBA in the Management of Science and Technology as well as a BA in Communications and Marketing.