Why You Should Think about a Mobile First Strategy

By: Atle Skjekkeland on February 6th, 2017

Why You Should Think about a Mobile First Strategy

Smartphones are now everywhere. It is estimated that 4.2 Billion people have a toothbrush, but 5.1 Billion people have a mobile phone subscription. They are always on, always improving, and always connected to the internet and to the cloud (unless you are an AT&T customer…)

Does anybody remember WordPerfect? They went from being a market leader to almost irrelevant in 2 years when the platform changed from DOS to Windows. When the platform changes, the leaders change.

My friend George Parapadakis from Alfresco created the below chart to explain how mobile is your new reality. You can read more about this on his blog.

the evolution of mobile technology

Let me give you a few examples of how mobile can create a new reality and disrupt markets:

Apple’s iBeacon and QualComm’s Gimbal Beacon allows you to track mobile customers down to 2 feet using low-energy Bluetooth. Price is $5 per beacon – supported by Android and Apple iOS7+. Use this to communicate offers, provide information, accept payment.
FDA has now approved new chip-embedded pills. The smart pills report back to a sensor and your smartphone when meds have been ingested. FDA has also approved the first pill with a camera. Doctors can use this to see your insides – I just don’t hope it won’t come with a share on Facebook feature.
The new ZigBee wireless control standard allows manufacturers to embed small, cheap, low-power digital radios into their products. Use this for lighting controls, fitness monitoring, door locks, manage assets, TV controls, irrigation, toys and games, and many more…
You will soon be able to schedule a mobile assessment by a doctor for only $10. US general practitioners make, on average, $186,000 per year, while Indian GP’s earn $5,260. New apps will allow you to schedule an online appointment to review your online medical record, get an assessment via mobile video call. And the best part: No waiting!

How Will the Proliferation of Mobile Impact How You Process Customer Information

With mobile clearly on the rise, how should your organization respond? Forrester recommends that you start by looking for “Mobile Moments”, - that’s when customers take out their phone to find an answer to get advice. You need to own this moment for your customers. I recently covered this topic in greater detail during a recent AIIM webinar. You can check the replay out here. I'll show you how you can prepare for this platform change and position yourself to become a leader!

About Atle Skjekkeland

Atle Skjekkeland joined AIIM in 2004 as Managing Director for its European operation, was promoted to Vice President for AIIM in 2006, and became Chief Operating Officer in 2011. He is responsible for marketing, sales, delivery, and support of all AIIM products and services, which include events, webinars, training, research, and membership. Atle is the architect and driving force behind AIIM’s Certificate programs, which have had 20,000+ course attendees over the last 5 years. He has delivered workshops across the world, and established training partnerships on almost all continents. He is also the architect behind the new Information Certification introduced in 2011 and available worldwide via Prometric exam centers. An early adopter of social media to improve member communication, brand exposure, and Web traffic; over the last few years he has developed AIIM’s strategy for using the Web as a platform for education and networking. Atle holds a Master’s degree from the Norwegian School of Economics and has 15+ years of experience working within IT. He is eager to find new ways technologies can add value, disrupt markets, and create a blue ocean opportunity. Atle is also interested in the future for information workers with improved usability, mobility, knowledge sharing, and retention. Renowned as a very energetic and lively speaker, Atle is frequently asked to present at AIIM, Gartner, and industry conferences throughout the world. His background as one of the most experienced and well-known ECM trainers in the world makes him knowledgeable in a wide range of topics.