11 Facts You Didn’t Know about Content Analytics and Big Data
John Mancini

By: John Mancini on June 16th, 2015

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11 Facts You Didn’t Know about Content Analytics and Big Data

Analytics  |  Big Data

We've seen increasing interest and adoption in recognition and routing of inbound content, automated classification of records and email, metadata addition and correction, and all of the improvements in access, security, de-duplication, and retention that flow from this. But content analytics can offer so much more than this, with many applications and uses yet to come, and by 2020 will be one of the primary tools used by any enterprise.

Here are eleven facts you might not have known about content analytics, taken from AIIM's latest research - Content Analytics: automating processes, and extracting knowledge. Enjoy!

Fact #1 - Content analytics is fast becoming a pivotal business tool, with six in 10 enterprises saying it will be essential within five years’ time.

Fact #2 -- Three-quarters of enterprises believe there is real business insight to be gained from content analytics, further highlighting its position as a technology that adds true value to an organization.

Fact #3 - Content analytics – which analyzes and derives insight from inbound and legacy content - is also seen as increasingly essential to addressing risks associated with incorrectly identified content. Respondents felt auto-classification of content helps protect against security breaches, sensitive or offensive content, and exposure to compliance regulations. More than half of enterprises (54 percent) feel that their organization is at a considerable risk from such threats. 

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Fact #4 - Despite contact analytics’ potential, 80 percent of survey respondents have yet to allocate a senior role to initiate and coordinate analytics applications. This lack of designated leadership and shortfall of analytics skills is restricting the potential and holding back the deployment of content analytics tools, according to almost two-thirds (63 percent) of the research respondents.

Fact #5 - Around three-quarters (73 percent) of respondents feel that enhancing the value of legacy content is better than wholesale deletion, while more than half (53 percent) say that auto-classification using content analytics is the only way to get content chaos under control.

Fact #6 - Nearly two-thirds of respondents say that content analytics is either essential (17 percent) or something they definitely need (48 percent).

Fact #7 - Thirty-four percent of organizations are using content analytics for process automation, information governance, contextual search, or business insight.

Fact #8 - Benefits from inbound analytics include faster-flowing processes (50 percent), happier staff (32 percent), and improved governance (20 percent).

Fact #9 - Content analytics early adopters are already seeing the benefits, with 68 percent reporting ROI within 18 months or less.

Fact #10 - Most survey respondents expect to spend more on content analytics in the next 12 months.

Fact #11 - Incoming customer communications and help desk streams top the list for live or near-time alerting.

The survey was taken using a web-based tool by 238 individual members of the AIIM community between April 17, 2015, and May 8, 2015.


Free eBook: Content Analytics - Automating Processes and Extracting Knowledge

About John Mancini

John Mancini is the President of Content Results, LLC and the Past President of AIIM. He is a well-known author, speaker, and advisor on information management, digital transformation and intelligent automation. John is a frequent keynote speaker and author of more than 30 eBooks on a variety of topics. He can be found on Twitter, LinkedIn and Facebook as jmancini77. Recent keynote topics include: The Stairway to Digital Transformation Navigating Disruptive Waters — 4 Things You Need to Know to Build Your Digital Transformation Strategy Getting Ahead of the Digital Transformation Curve Viewing Information Management Through a New Lens Digital Disruption: 6 Strategies to Avoid Being “Blockbustered” Specialties: Keynote speaker and writer on AI, RPA, intelligent Information Management, Intelligent Automation and Digital Transformation. Consensus-building with Boards to create strategic focus, action, and accountability. Extensive public speaking and public relations work Conversant and experienced in major technology issues and trends. Expert on inbound and content marketing, particularly in an association environment and on the Hubspot platform. John is a Phi Beta Kappa graduate of the College of William and Mary, and holds an M.A. in Public Policy from the Woodrow Wilson School at Princeton University.