4 ECM Detours and the Need for Content Migration
The term The Enterprise Content Management (ECM) has been with us for 15 years. It hasn’t been a perfect term, and perhaps in truth has been better suited as a description of a strategy than as a description for a set of IT tools and technologies.
One of the byproducts of “the ECM term” has been an assumption that the desired outcome of an “ECM initiative” was to get everything into a single repository. Many of us within the ECM world purported to have a clear vision of how such a universal system should be applied across the enterprise, across multiple content types, and across multiple processes, managing the lifecycle of content from creation, through collaboration, distribution, process and archive, to eventual and defensible deletion.
Some of the original ECM suites grew from imaging and workflow products, others started with basic electronic document management, adding capture and records management along the way. SharePoint grew from project collaboration and content-sharing intranets to encompass a wide range of active-content management capabilities.
Inherent in this was the vision of a much wider set of knowledge workers working within a common content management environment. The reality, though, turned out to be somewhat different in 4 ways:
- During the course of the past decade, the “presence” of ECM tools and technologies did expand beyond “ECM specialists” – but usability still lagged.
- Many have described ECM as an “enterprise layer,” but the reality is that implementation is still driven by departments and the content “silo” problem has exploded.
- The adoption of consumer and SaaS technologies has dramatically increased the volume of content assets in play in a typical organization -- and splintered the tools used to manage them.
- The desire to shift strategies to embrace newer content management tools has refocused attention around content migration and disposition.
About John Mancini
John Mancini is the President of Content Results, LLC and the Past President of AIIM. He is a well-known author, speaker, and advisor on information management, digital transformation and intelligent automation. John is a frequent keynote speaker and author of more than 30 eBooks on a variety of topics. He can be found on Twitter, LinkedIn and Facebook as jmancini77. Recent keynote topics include: The Stairway to Digital Transformation Navigating Disruptive Waters — 4 Things You Need to Know to Build Your Digital Transformation Strategy Getting Ahead of the Digital Transformation Curve Viewing Information Management Through a New Lens Digital Disruption: 6 Strategies to Avoid Being “Blockbustered” Specialties: Keynote speaker and writer on AI, RPA, intelligent Information Management, Intelligent Automation and Digital Transformation. Consensus-building with Boards to create strategic focus, action, and accountability. Extensive public speaking and public relations work Conversant and experienced in major technology issues and trends. Expert on inbound and content marketing, particularly in an association environment and on the Hubspot platform. John is a Phi Beta Kappa graduate of the College of William and Mary, and holds an M.A. in Public Policy from the Woodrow Wilson School at Princeton University.