A Decade of Content Management Change
John Mancini

By: John Mancini on November 29th, 2017

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A Decade of Content Management Change

Cloud  |  Enterprise Content Management (ECM)

As Jerry Garcia might say, “What a long strange trip it’s been.” Think about the incredible changes that have taken place in the content management space over the last ten years:

Content Management in 2007

Content Management in 2017

Driven by IT and specialists

Driven by end users and the business

Departments at large companies

Any size company

Usability & mobility an afterthought

Usability and mobility core

Cloud “someday”

Cloud now

Boundary-less clouds

National clouds

Security at the perimeter

Asset-based security

On-premise silos

On-premise + SaaS silos

Analytics “someday”

Analytics now

Dark data

Data insights

Hard lines between data and content

No one cares whether data or content

Customization, not configuration

Configuration, not customization

Big bang, boil the ocean deployments

Apps built on a consistent foundation

Collect data and information

Operationalize data and information

Information management technologies servicing business landscapes using traditional technologies are failing. The impact of these burdens is becoming more evident, and the pace at which this is occurring will only quicken.

 There is clearly a migration in the direction of cloud content management solutions, which means that organizations have a decision to make relative to the large volume of documents in existing legacy systems. The challenge is that organizations may have millions of documents. Which should be moved and which should stay where they are? What can be safely archived or deleted?

New and modern cloud-based solutions can’t just be slapped on to what you have now, which means that organizations need a new strategy for managing the network of information assets that are the lifeblood of a digital organization.

 

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About John Mancini

John Mancini is the President of Content Results, LLC and the Past President of AIIM. He is a well-known author, speaker, and advisor on information management, digital transformation and intelligent automation. John is a frequent keynote speaker and author of more than 30 eBooks on a variety of topics. He can be found on Twitter, LinkedIn and Facebook as jmancini77. Recent keynote topics include: The Stairway to Digital Transformation Navigating Disruptive Waters — 4 Things You Need to Know to Build Your Digital Transformation Strategy Getting Ahead of the Digital Transformation Curve Viewing Information Management Through a New Lens Digital Disruption: 6 Strategies to Avoid Being “Blockbustered” Specialties: Keynote speaker and writer on AI, RPA, intelligent Information Management, Intelligent Automation and Digital Transformation. Consensus-building with Boards to create strategic focus, action, and accountability. Extensive public speaking and public relations work Conversant and experienced in major technology issues and trends. Expert on inbound and content marketing, particularly in an association environment and on the Hubspot platform. John is a Phi Beta Kappa graduate of the College of William and Mary, and holds an M.A. in Public Policy from the Woodrow Wilson School at Princeton University.