The AIIM Blog
Keep your finger on the pulse of Intelligent Information Management with industry news, trends, and best practices.
Enterprise Content Management (ECM)
Without commitment, there’s no point in moving forward. In my opinion, the single most critical element in building an Enterprise Content Management (ECM) strategy is commitment. I’m talking about the type of commitment you make when you jump out of a plane. Not that I’m suggesting ECM is like skydiving; if skydiving goes wrong, the pain doesn’t last. Commitment can’t be limited to a select few within the organization. For sure, the senior leadership team needs to demonstrate its commitment, but commitment needs to be present throughout the organization. Consider this: regardless of how committed the senior leadership team is, if the rank and file don’t buy in failure is guaranteed. So how do you get commitment? Find out what resonates and build from there. Is the motivator risk mitigation, environmental responsibility, competitive advantage, or access to information? The likely scenario is that the motivator changes depending on whom you’re talking to. Your job is to sell the program to your stakeholders on their terms, not yours.
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Making an ECM implementation successful requires planning and attention to detail. The best way to create the right solution is to identify organizational goals and priorities. Learn how to manage a successful implementation in our free guide.
