Big Data Trends: 5 Things You Need to Know about Content Analytics Adoption
John Mancini

By: John Mancini on January 21st, 2014

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Big Data Trends: 5 Things You Need to Know about Content Analytics Adoption

Analytics  |  Big Data

The emerging picture for big data analytics suggests that there is still a very high expectation for the potential value, and overall, early adopters are achieving good results that are helping to drive decision making in the business.

But despite the fact that more trained practitioners have joined the ranks, there is still a skills shortage. Plus, the tools available are still considered hard to use and somewhat expensive. The overarching theme is that many organizations are too immature in their content management, search, and basic reporting to contemplate big content projects just yet, although they are making technology decisions today with a view to a big data future.

AIIM's research study, "Big Data and Content Analytics -- Measuring the ROI," sought to find out more.

Below, see the five key trends from the research project.

34% of respondents see that big data will be an “essential capability” for their business (up from 27% eighteen months ago). Includes 10% where it is already essential (up from 9%). The number of respondents who don’t know what big data is has fallen from 14% to 6%.

65% have somewhat disorganized content, 81% have limited search capability, and 60% have only basic BI reporting. This is not a good place to start for big data projects.

Connecting and linking multiple systems is the biggest challenge for potential users, particularly joining structured and unstructured data sets and analyzing textual data.

Lack of in-house expertise is the second biggest challenge to getting started. 34% of early adopters have used outside help - 32% up-skilled their existing team by recruitment or specific training. 

For 63%, security is a major issue, including 19% who consider it to be a show-stopper. Potential exposure of personally identifiable information is the biggest concern, followed by sensitive financial or legal data. 


Free Report: Content Analytics - Automating Processes and Extracting Knowledge

About John Mancini

John Mancini is the President of Content Results, LLC and the Past President of AIIM. He is a well-known author, speaker, and advisor on information management, digital transformation and intelligent automation. John is a frequent keynote speaker and author of more than 30 eBooks on a variety of topics. He can be found on Twitter, LinkedIn and Facebook as jmancini77. Recent keynote topics include: The Stairway to Digital Transformation Navigating Disruptive Waters — 4 Things You Need to Know to Build Your Digital Transformation Strategy Getting Ahead of the Digital Transformation Curve Viewing Information Management Through a New Lens Digital Disruption: 6 Strategies to Avoid Being “Blockbustered” Specialties: Keynote speaker and writer on AI, RPA, intelligent Information Management, Intelligent Automation and Digital Transformation. Consensus-building with Boards to create strategic focus, action, and accountability. Extensive public speaking and public relations work Conversant and experienced in major technology issues and trends. Expert on inbound and content marketing, particularly in an association environment and on the Hubspot platform. John is a Phi Beta Kappa graduate of the College of William and Mary, and holds an M.A. in Public Policy from the Woodrow Wilson School at Princeton University.