Is Co-Authoring the Right Prescription for You?
Several months ago, I developed a nagging pain in my right shoulder. Nothing much at first, but over time, it got worse. Initially, I ignored the pain and hoped it would resolve itself. But it didn’t. So I tried several common over-the-counter remedies; the ones that everyone takes. They provided some improvement, but none resolved my problem.
Eventually, the pain began to affect my ability to use my arm effectively. So I went to the doctor. The cause of my pain? Isolated inflammation as a result of mild arthritis. My doctor wrote a prescription for a stronger analgesic, advised me to get more exercise, and sent me on my way. I followed the prescribed advice, and after a week, I was fine. Better in fact. Now...if only I’d taken action sooner!
It seems that many large organizations suffer a similar chronic affliction. And that is the challenge of authoring highly polished, high-impact documents. Collaboration tools and file sharing help, but often fall short of resolving all the pain points. Indeed, we often have great ability to input data, but what about the ability output information?
Pharmaceutical and Life Science are good examples of industries that are feeling the pain. Submissions to the Food and Drug Administration, for example, can total hundreds, if not thousands, of pages. The output is highly complex, containing a wide variety of content that can come from any number of authors and repositories across the enterprise.
Large enterprise organizations are reevaluating their output process as a result, and the right prescription might be co-authoring. Streamlined workflow comes from a structured approach that leverages the advantages of an enterprise-wide content base with consistent formatting. Database-driven layout facilitates the co-authoring process, and master data management ties everything together.
How can you do it too? The right prescription can make a difference. Start by downloading the latest tip sheet from AIIM, “Co-Authoring Tools Provide the Right Prescription for Pharmaceutical and Life Science Success.” In it, I explore three tips for co-authoring success that has worked for Life Science organizations and how your organization can benefit as well.
About Kevin Craine
Kevin Craine is a professional writer, an internationally respected technology analyst, and an award-winning podcast producer. He was named the #1 Enterprise Content Management Influencer to follow on Twitter and has listeners and readers worldwide. Kevin creates strategic content for the web, marketing, social media, and more. He is the written voice for some of North America's leading brands and his interviews feature today's best thought leaders. His client list includes many well-known global leaders like IBM, Microsoft and Intel, along with a long list of individuals and start-ups from a wide variety of industries. Kevin's podcasts have been heard around the world, including the award-winning weekly business show "Everyday MBA". He is also the host and producer of "Bizcast" on C-Suite Radio and the producer behind podcasts for Epson, Canon, IBM and AIIM International, among others. Prior to starting Craine Communications Group, Kevin was Director of Document Services for Regence BlueCross BlueShield where he managed high volume document processing operations in Seattle, Portland and Salt Lake City. He also spent time at IKON as an Enterprise Content Management consultant working with national and major accounts. He was the founding editor of Document Strategy magazine. Kevin has also been, at one point or another, an adjunct university professor, a black belt martial artist, and a professional guitarist. Kevin holds an MBA in the Management of Science and Technology as well as a BA in Communications and Marketing.