By: John Mancini on July 14th, 2009
Enterprise Content Management (ECM) | Business Process Management (BPM) | Business Process Outsourcing (BPO)
Consolidation in the ECM, BPM, and BPO sector has become commonplace. There are many reasons for this, but they all roll up into expanding organizational reach and capturing market share in what has become a highly competitive marketplace.
While there are nearly an infinite number of things to consider when acquiring or merging with another company, I've chosen the eight most important things you should bear in mind if you are considering this option to grow your ECM, BPM, or BPO technology company.
Maintain your focus on your business.
Acquisitions can be time-consuming and distracting. You don’t want your management to have their attention taken away from running their business and allow performance to be affected. M&A activity is like a magnet for management attention. Ensure this does not happen.
Begin with the end in mind.
I hope Stephen Covey would excuse me for borrowing this one, but it is so important. You need to have a clear vision for what the acquisition needs to achieve for your company before you start your search. Many executives make the mistake of looking first and then seeing how the company could possibly fit. Companies that acquire in an opportunistic manner have proven worse results for post-acquisition success.
Ensure you have a clear understanding of who and what you are.
By this, I mean understanding who and what type of company you are currently. Where are your strengths? What is your current positioning? What is your value proposition?
Have a true and clear view of your competition.
When planning an acquisition, it is no time to overstate your strengths with a Pollyanna view of your world.
Have a mergers and acquisition strategy that fits with your business plan.
Surely, you would say this is common sense? I would agree, but having an M&A strategy that fits the company’s business plan is not as common as you may think.
Create a set of SMART acquisition objectives.
Be Specific, make them Measurable, Agreed upon within your team, Realistic, and within a Timeframe.
Acquire with the insurance of knowledge and experience.
Many acquisitions fail because they try to operate in areas that they do not know well, or they have insufficient data.
Don’t suffer from keyhole vision.
Ensure that you know the clear overview of the businesses that operate in the sector where you intend to acquire. So many acquisitions set out in pursuit of a few known competitors and then try to shoehorn them to make them fit. You need to have a good view of the possibilities so that you get the “right fit.”
John Mancini is the President of Content Results, LLC and the Past President of AIIM. He is a well-known author, speaker, and advisor on information management, digital transformation and intelligent automation. John is a frequent keynote speaker and author of more than 30 eBooks on a variety of topics. He can be found on Twitter, LinkedIn and Facebook as jmancini77. Recent keynote topics include: The Stairway to Digital Transformation Navigating Disruptive Waters — 4 Things You Need to Know to Build Your Digital Transformation Strategy Getting Ahead of the Digital Transformation Curve Viewing Information Management Through a New Lens Digital Disruption: 6 Strategies to Avoid Being “Blockbustered” Specialties: Keynote speaker and writer on AI, RPA, intelligent Information Management, Intelligent Automation and Digital Transformation. Consensus-building with Boards to create strategic focus, action, and accountability. Extensive public speaking and public relations work Conversant and experienced in major technology issues and trends. Expert on inbound and content marketing, particularly in an association environment and on the Hubspot platform. John is a Phi Beta Kappa graduate of the College of William and Mary, and holds an M.A. in Public Policy from the Woodrow Wilson School at Princeton University.