AIIM Conference | Digital Transformation
Here are 5 great books to help create a framework to understand the disruptive times that are ahead. As consumerization, mobile and cloud, and the Internet of Things sweep through our organizations over the next few years, some organizations will be prepared, agile, and thrive, and others will be left in the dust by competitors they never event imagined.
The authors of these books will all also be speaking at AIIM15. Here’s the official AIIM15 must-read list:
The Engaged Leader: A Strategy for Your Digital Transformation
by Charlene Li
Technology has revolutionized the very idea and nature of relationships between leaders and their followers. The Engaged Leader is meant as a guide for business leaders needing to adapt to the demands and opportunities of digital leadership.
The Engaged Leader addresses why leaders need to master a new way of developing relationships, which begins by stepping out of traditional hierarchies; how to listen at scale, share to shape, and engage to transform; the art of making this transformative mind-shift; and the science of applying the right tools to meet your strategic goals.
About the Author
Charlene Li is CEO and Principal Analyst at Altimeter Group and author of The New York Times bestseller Open Leadership and co-author of the critically acclaimed, bestselling book Groundswell. She is one of the foremost experts on social media, and a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Formerly, Charlene was vice president and principal analyst at Forrester Research.
The Gen Z Effect: The Six Forces Shaping the Future of Business
by Thomas Koulopoulos and Dan Keldsen
One of the most profound changes in business and society is the emergence of the post-Millennial generation, Gen Z. While every new generation has faced its share of disruption in technology, economics, politics and society, no other generation in the history of mankind has had the ability to connect every human being on the planet to each other and in the process to provide the opportunity for each person to be fully educated, socially and economically engaged.
In The Gen Z Effect, the authors Tom and Dan explore what this might mean for business, markets, and educational institutions in the future.
About the Author
Tom Koulopoulos is the author of nine books and founder of Delphi Group, a 20-year-old Boston-based think tank, which was named one of the fastest-growing private companies in the US by Inc. Magazine. Named one of the industry’s most influential consultants by InformationWeek magazine, his articles and market insights appear frequently in national and international print and broadcast media such as BusinessWeek, the Wall Street Journal, Forbes, The Economist, CNBC, CNN, and NPR. Geoff James of CBS Interactive Media called Tom “one of the truly deep thinkers in the arena of technology and culture.”
Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities
by Sarah Robinson
Fierce Loyalty is a practical guide with actionable tips for understanding, building, and fostering a fiercely loyal community of clients, customers, and raving fans. Doing so is critical for success in today's turbulent marketplace. Sarah lays out a clear model that any organization of any size can follow. She helps you break down the process and gives you clear, specific steps for creating and maintaining a fiercely loyal, wildly successful community and put it squarely in the center of your business plan.
About the Author
Sarah Robinson is a business strategist advising international clients on how to build thriving, successful communities and set their companies apart from the pack. She is a regular guest expert at MSNBC and is ranked by both Forbes and Dun and Bradstreet as a top Twitter expert on entrepreneurship and small business. Sarah has also been a featured business expert at Inc.com, Entrepreneur.com, AOL.com, The DEX Entrepreneur’s Summit, LOHAS, Social Media Marketing World, and The National Press Club.
Data Crush
by Chris Surdak
The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, cataloged, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day. The companies that succeed going forward will be those that learn to leverage this torrent of information-without being drowned by it. Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge. [I wrote the forward to this one!]
About the Author
Christopher Surdak is an information technology expert with over 20 years of experience. He has held roles with companies such as HP, Accenture, Siemens, and Citibank. He began his career with Lockheed Martin as a rocket scientist.
Managing Chaos: Digital Governance by Design
by Lisa Welchman
Few organizations realize a return on their digital investment. They re distracted by political infighting and technology-first solutions. To reach the next level, organizations must realign their assets people, content, and technology by practicing the discipline of digital governance. Managing Chaos inspires new and necessary conversations about digital governance and its transformative power to support creativity, real collaboration, digital quality, and online growth.
About the Author
Lisa Welchman is a leading authority on digital governance. Her core strength is helping to resolve differences of opinion among digital stakeholders and maturing digital operations. She works closely with organizations to understand why there are challenges around managing the organization’s digital presence and then works collaboratively with her clients to create solutions to resolve those challenges.
