As the AIIM team and I put the finishing touches on AIIM21: a galactic digital experience, our attention is laser-focused on the educational content we bring to this year's participants. We take our upskilling and uplifting responsibilities pretty seriously around here, believing that we have an outsized obligation to move the industry and the community up the business value chain. We know that Information Management leaders of the future rely on AIIM for knowledge and insight. In guiding and prepping the event partners and educators, I revisited an article that AIIM21 keynote speaker, Tom Koulopoulos wrote six years ago. Tom is no stranger to AIIM, having presented at our 2015 conference in San Diego. Here's a picture of him from that event: In the article, Tom offers five predictions for business and technology in the twenty years hence. As we welcome him back to the conference keynote stage, let's take a quick trip back in time to revisit Tom's original forecast from 2015.
Technology and apps that are helping to prevent illness, accidents, and crime also happen to collect a vast amount of personal data. Similarly, some of the video conferencing and collaboration platforms that we knowledge workers are all too familiar with are now using artificial intelligence to recognize participants and their behaviors. Are these new features a boost to efficiency and convenience or simply the latest attempt by providers to push the boundaries between convenience and intrusion?
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"How do we translate an interactive in-person conference experience into a virtual experience?" This was the big question that immediately hit me at exactly at 5:00PM on March 5th, 2020. I remember the moment – we had just closed off a fantastic week with the AIIM Tribe in Dallas, Texas, for The AIIM Conference 2020. I've been leading the events team to produce and coordinate The AIIM Conference for a long time. It's not unusual for us to begin planning for the next year immediately following the event. But, generally, we're looking for awesome new conference features or looking for charities with strong messages to build into the agenda as a part of AIIM Gives Back. This year, the focus was different. We knew at that point that AIIM21 would be digital, so the months that followed would be a full-on research assault to find the absolute BEST way to take everything that the AIIM Tribe has come to know and love about our in-person conference to the virtual platform.
We're so excited to announce that registration for The AIIM Conference 2021 for records and information professionals is now live!
Leading brands don’t change their brand story. They perfect by telling it over and over again. What’s AIIM’s story? We believe that information is an asset. Information provides value to organizations. We want to change the perception of what managing it looks like. Ultimately, it’s about moving records and information management from a perceived cost of doing business, to a key competitive differentiator and driver of your digital transformation. At the heart of this transformation is a drive to understand and anticipate our customers and provide them with the best experience we can. True digital transformation leaders make it easy to do business with them.
I don’t need to tell you that this year has been like no other we’ve ever experienced. The confluence of events, tensions, and loss has significantly disrupted our personal and professional lives. Even among AIIM members, we have witnessed the toll that these disruptions have taken on mental health, job security, and organizational productivity.