The Heart of Information Management: Focus on the Problem, Not the Technology
Donda Young, CIP

By: Donda Young, CIP on April 3rd, 2025

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The Heart of Information Management: Focus on the Problem, Not the Technology

Information Governance  |  Intelligent Information Management (IIM)  |  Artificial Intelligence (AI)

In my decades of experience in information management, one truth has remained constant: we need to focus on the problem trying to be solved, not the new and shiny object - even if that object is AI. 

 

Beyond the Technology Hype 

AI is another technology we must incorporate into the fold, just like all the other tech that has been thrown at us over the years. But rather than getting caught up in the hype, focus on: 

- Quality inputs 

- Quality outputs 

- The people creating and using the ins and outs 

It's About the Users 

Remember that at the end of the day, it's about the users and who they're trying to serve. Whether you're helping a business grow or supporting a nonprofit's mission, the focus should be on solving real problems. 

Quality Data Matters 

If someone says they want to implement AI, start by asking about their data: 

- Is it properly tagged? 

- Do you have the necessary policies and procedures in place? 

- Can you ensure data quality? 

- Have you cleaned out the "junk drawer"? 

Clean House First 

Think of data like your junk drawer at home - at some point, it gets full and needs cleaning out. Data and information are the same. Before implementing any new technology, make sure you've addressed these fundamental issues. 

Looking Forward 

As information management professionals, we need to insert ourselves into these conversations early. We need to be assertive and demonstrate why it's important to include teams that have been doing this for decades. The future isn't just about new technology - it's about using that technology effectively to solve real business problems. 

Remember, focus on the problem first, and the right solution will follow - whether that solution involves AI or not.

 

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About Donda Young, CIP

Donda is the president and principal consultant of Helias Consulting, guiding companies in information governance with over 20 years of diverse experience as a practitioner, vendor, and consultant for Fortune 500 and Am Law 100 clients. A Certified Information Professional and AIIM International Fellow, Donda is recognized for her leadership as a past President of ARMA International's New England Chapter and an AIIM Ambassador. She actively contributes to her IGRM community through volunteering, mentoring, and speaking. With a holistic approach to information governance, she believes organizational success relies on the collective effort of everyone in managing information.