Understanding the Key Benefits of Extending ECM into Lead Business Applications
John Mancini

By: John Mancini on February 27th, 2019

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Understanding the Key Benefits of Extending ECM into Lead Business Applications


Intelligent Automation requires both a top-down and a down-up strategy and the proper content capabilities to drive this strategy.

Every organization is on a quest to automate and digitalize their business. C-level executives go to conferences and come back proclaiming a need for a bold “Transformation” initiative, not always realizing that the raw material — and skills — necessary for intelligent automation likely lies in some of their past experiences with ECM and BPM. Content and records practitioners do not understand their potential value to intelligent automation initiatives and fail to update their skills and mindsets to connect to the bigger world of data AND content. Both parties are critical to automation initiatives, and organizations need to consciously work to connect these perspectives.

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The focus is shifting to applications that leverage content capabilities for specific business purposes. The focus is also moving to the integration of content capabilities into our existing lead business applications — including SaaS applications - finally providing the long-promised benefits of ECM without the adoption issues we have struggled with for so long.

Removing human intervention avoids lost time, costs, errors, and makes the organization more efficient. It achieves better business outcomes by:

  1. Increasing employee productivity
  2. Providing one version of the truth
  3. Ensuring regulatory and legal compliance
  4. Automating information flows

How intelligent automation achieves better business outcomes


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About John Mancini

John Mancini is the President of Content Results, LLC and the Past President of AIIM. He is a well-known author, speaker, and advisor on information management, digital transformation and intelligent automation. John is a frequent keynote speaker and author of more than 30 eBooks on a variety of topics. He can be found on Twitter, LinkedIn and Facebook as jmancini77. Recent keynote topics include: The Stairway to Digital Transformation Navigating Disruptive Waters — 4 Things You Need to Know to Build Your Digital Transformation Strategy Getting Ahead of the Digital Transformation Curve Viewing Information Management Through a New Lens Digital Disruption: 6 Strategies to Avoid Being “Blockbustered” Specialties: Keynote speaker and writer on AI, RPA, intelligent Information Management, Intelligent Automation and Digital Transformation. Consensus-building with Boards to create strategic focus, action, and accountability. Extensive public speaking and public relations work Conversant and experienced in major technology issues and trends. Expert on inbound and content marketing, particularly in an association environment and on the Hubspot platform. John is a Phi Beta Kappa graduate of the College of William and Mary, and holds an M.A. in Public Policy from the Woodrow Wilson School at Princeton University.