Intelligent Automation: Putting Content into Context
John Mancini

By: John Mancini on January 21st, 2019

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Intelligent Automation: Putting Content into Context

Enterprise Content Management (ECM)  |  Business Process Management (BPM)  |  Automation

Information is cascading down upon every organization in unprecedented volumes and forms, challenging traditional and manual concepts of records management and information stewardship. This information tsunami is happening at the very time that the process value of these digital assets is more mission-critical than ever.

Every organization — regardless of industry — is now a technology organization. But rising information chaos is a very real and strategic threat to the ability of organizations to succeed, or even survive.

In this rapidly changing environment four forces are aligning to create new demands upon the content management capabilities within organizations. It is no longer enough to just store and archive content; it must be put to use in context as part of a broader drive to Intelligent Automation.

This was the topic of a recent webinar AIIM hosted, which can be viewed here:

On it, we discussed:

  1. Traditional ECM and BPM solutions focused on automating large-scale, document-intensive, mission-critical processes -- and they largely accomplished this mission.
  2. Traditional solutions have not kept up with the exploding volume of information and a new generation of process challenges driven by mobile and the cloud.
  3. Effectively integrating unstructured information and content into lead business applications -- like ERP, CRM, HR and Office 365 -- remains a key stumbling block in the drive to Intelligent Automation.
  4. Business processes do not exist in isolation; they are part of a broad value chain that is defined by the content that flows across processes.



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About John Mancini

John Mancini is the President of Content Results, LLC and the Past President of AIIM. He is a well-known author, speaker, and advisor on information management, digital transformation and intelligent automation. John is a frequent keynote speaker and author of more than 30 eBooks on a variety of topics. He can be found on Twitter, LinkedIn and Facebook as jmancini77. Recent keynote topics include: The Stairway to Digital Transformation Navigating Disruptive Waters — 4 Things You Need to Know to Build Your Digital Transformation Strategy Getting Ahead of the Digital Transformation Curve Viewing Information Management Through a New Lens Digital Disruption: 6 Strategies to Avoid Being “Blockbustered” Specialties: Keynote speaker and writer on AI, RPA, intelligent Information Management, Intelligent Automation and Digital Transformation. Consensus-building with Boards to create strategic focus, action, and accountability. Extensive public speaking and public relations work Conversant and experienced in major technology issues and trends. Expert on inbound and content marketing, particularly in an association environment and on the Hubspot platform. John is a Phi Beta Kappa graduate of the College of William and Mary, and holds an M.A. in Public Policy from the Woodrow Wilson School at Princeton University.