What exactly is the link between IIM and Digital Transformation?
John Mancini

By: John Mancini on April 1st, 2019

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What exactly is the link between IIM and Digital Transformation?

Content Services  |  Intelligent Information Management (IIM)

Every organization is on – or should be on – a Digital Transformation journey.

At the heart of this Transformation journey is the drive toward 1) understanding, anticipating, and redefining internal and external customer experiences. This primary driver depends on other key transformative aspirations such as 2) business agility/innovation, 3) operational excellence, and 4) automated compliance/governance.

79% of organizations realize that they must transform into a truly digital business in order to survive. As the currency that fuels and funds the journey, information is an organization’s most valuable asset.

Graph: How important is digital transformation to your organization?

As organizations begin their Digital Transformation efforts, they are focusing on three key areas for improvement: 1) IT processes and their modernization (58%, to give them more business agility); 2) Information Governance (42%, to make their information assets more findable, accurate, and accessible to machines); and Customer Experiences (39%, to increase value to customers and head off potential digital disruptors).

Graph: Which processes are the focus of your digital transformation efforts?

A rising tide of information chaos and confusion imperils these desired Digital Transformation journeys. The volume, velocity, and variety of information that most organizations need to manage, store, and protect now exceeds their ability to even marginally keep pace with big content challenges.

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This rising tide of information chaos and confusion is creating a demand for new information management practices that extend beyond traditional Enterprise Content Management. AIIM calls this Intelligent Information Management (IIM), a roadmap that provides the following key capabilities:

  • CONTENT SERVICES – a flexible and modular approach that utilizes content and information wherever and whenever it is needed, independent of the legacy ECM preoccupation of where it is stored;
  • PROCESS SERVICES – process tools that can be delivered with the simplicity of an app, but within a framework that allows the business to remain in control; and
  • ANALYTICS SERVICES – automated tools to prepare ALL of its information – both structured and unstructured – for machine learning.

The term SERVICES is intentional in this definition because a modern enterprise must be able to link these capabilities together on the fly to respond to a continually changing business environment.

Intelligent Information Management infographic

Each organization needs to assess its IIM starting point before setting its Transformation objectives, and our research suggests that organizations are at widely varying starting points when it comes to core IIM technologies.

In AIIM's latest eBook, we look specifically at the current state of content services technologies (records management & preservation, document management, multi-channel capture, content migration, integration & collaboration) and how user perceptions about them are changing. We surveyed over 300 decision-makers from around the world about content services with a focus on answering these three core questions:

  1. What kinds of critical business problems are users trying to solve with Content Services?
  2. How is content services automation revolutionizing records management and information governance?
  3. How are the spending patterns for Content Services changing and evolving?


Free eBook: 5 Strategies to Win in the Era of Content Services

About John Mancini

John Mancini is the President of Content Results, LLC and the Past President of AIIM. He is a well-known author, speaker, and advisor on information management, digital transformation and intelligent automation. John is a frequent keynote speaker and author of more than 30 eBooks on a variety of topics. He can be found on Twitter, LinkedIn and Facebook as jmancini77. Recent keynote topics include: The Stairway to Digital Transformation Navigating Disruptive Waters — 4 Things You Need to Know to Build Your Digital Transformation Strategy Getting Ahead of the Digital Transformation Curve Viewing Information Management Through a New Lens Digital Disruption: 6 Strategies to Avoid Being “Blockbustered” Specialties: Keynote speaker and writer on AI, RPA, intelligent Information Management, Intelligent Automation and Digital Transformation. Consensus-building with Boards to create strategic focus, action, and accountability. Extensive public speaking and public relations work Conversant and experienced in major technology issues and trends. Expert on inbound and content marketing, particularly in an association environment and on the Hubspot platform. John is a Phi Beta Kappa graduate of the College of William and Mary, and holds an M.A. in Public Policy from the Woodrow Wilson School at Princeton University.