What kinds of critical business problems are users trying to solve with Content Services?
John Mancini

By: John Mancini on April 9th, 2019

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What kinds of critical business problems are users trying to solve with Content Services?

Content Services

The past few years have created many new challenges for the Information Professionals who are entrusted with managing an organization’s digital assets. Information is cascading down upon every organization in unprecedented volumes and forms, challenging traditional and manual concepts of records management and information stewardship. Every organization – regardless of industry – is now a technology organization. But rising information chaos is a very real and strategic threat to the ability of organizations to succeed, or even survive. An effective Content Services strategy is key to addressing these challenges.

As content capabilities have become more modular, the need to make them easily available to a growing set of business processes becomes more critical. And as the cost of these capabilities has come down, the kinds of problems that organizations seek to address with Content Services has expanded.

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Our research suggests that the two most important use cases for Content Services center around knowledge worker productivity and enabling business processes. For many organizations, first generation content management capabilities – back-office processing, document management, and records management – are starting to be table stakes in the drive to digital transformation.

The drivers of content services

For organizations that are above average in business performance (self-identified in the survey relative to their peer group), the commitment to revolutionizing the digital workplace and automating many core knowledge worker rote tasks are clearly priorities; these leading-edge organizations have moved beyond the first-generation content management basics of document and records management.

Major content services use cases

Given this, what kinds of capabilities do users need in their Content Services platforms? At the top of the list are content integration into core business processes (44%), flexible and hybrid deployment models (39%), built-in records management capabilities across the lifecycle of information (36%), and automated categorization and classification (35%).

Capabilities of a content services platform


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About John Mancini

John Mancini is the President of Content Results, LLC and the Past President of AIIM. He is a well-known author, speaker, and advisor on information management, digital transformation and intelligent automation. John is a frequent keynote speaker and author of more than 30 eBooks on a variety of topics. He can be found on Twitter, LinkedIn and Facebook as jmancini77. Recent keynote topics include: The Stairway to Digital Transformation Navigating Disruptive Waters — 4 Things You Need to Know to Build Your Digital Transformation Strategy Getting Ahead of the Digital Transformation Curve Viewing Information Management Through a New Lens Digital Disruption: 6 Strategies to Avoid Being “Blockbustered” Specialties: Keynote speaker and writer on AI, RPA, intelligent Information Management, Intelligent Automation and Digital Transformation. Consensus-building with Boards to create strategic focus, action, and accountability. Extensive public speaking and public relations work Conversant and experienced in major technology issues and trends. Expert on inbound and content marketing, particularly in an association environment and on the Hubspot platform. John is a Phi Beta Kappa graduate of the College of William and Mary, and holds an M.A. in Public Policy from the Woodrow Wilson School at Princeton University.